Hollywood Bowl sales boosted by UK staycationers

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Technioners and pent-up demand after the lockdown have helped Hollywood Bowl regain sales past pre-Covid levels.

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The UK’s largest tenpin bowling operator was allowed to begin reopening sites from the latest lockdown in May, and social distancing rules were eased in July, following ‘Independence Day’.

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The firm, which has 61 bowling sites and three ‘Putstar’ mini golf venues, said comparable sales between May 17 and September 30 were up 29% compared to the same period in 2019.

This helped boost full-year revenue to £74.6 million as of September. Analysts were expecting around £54 million.

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Hollywood Bowl Group chief executive Stephen Burns told the Evening Standard: “There were too many people around [amid travel restrictions]. Some were paying off debt during the lockdown, and spending their summer vacation budget in the UK.

The company said it is on track to meet its target of 14-18 new centers by 2024.

It expects full-year implied profit margins to be in line with the past 12 months, and for them to return to pre-pandemic levels going forward.

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