How Sidewalker Daily Helps Experts Like You Thrive in the Maker Economy

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You are a subject matter expert with valuable information to share.

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Marlit Child

Have you ever thought about getting paid to create content for your audience?

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While it may seem like the only way to make money on social media is to dance on TikTok or have millions of Instagram followers, you can also earn cash by creating educational content focused on your area of ​​expertise.

The best part? You don’t need to have a huge number of followers or know how to dance. You just need to understand how you can effectively connect with the creator economy.

I’ll start by explaining what the creator economy is, then move on to how you can get involved. The creator economy is defined as a class of businesses built by independent content creators, curators, and community builders, including social media influencers, bloggers and videographers.

According to a report by Influencer Marketing Hub, more than 50 million people worldwide consider themselves to be creators, with the maker economy estimated to exceed $100 billion. However, the vast majority are amateurs, which is good news for you.

So how do you deduct your money? Sidewalker Daily is here to help. Sidewalker Daily is a team of Influencer Marketing experts that provides online resources, education, and coaching to help influencers, creators and digital entrepreneurs build businesses and monetize their online influence. Since 2016 he has helped thousands of customers (some with less than 1,000 followers) land paid content creation deals.

Fortunately, these days, brands need creators now more than ever. As Nina Zadeh—co-founder of Sidewalker Daily—explains, “With the rise of ad fatigue, it is a no-brainer that brands are turning to Influencers to deliver their message in a more organic and authentic way. Huh.”

In short. People get sick of seeing ads, so brands need better content and that’s where you come from. Let’s see how you can do it.

RELATED: Why is Influencer Marketing a Game Changer for Business?

Why You Don’t Need a Big Number to Get Paid

There is a common misconception that you need a bunch of followers to make a bunch of money, so let’s clear that up before moving on. And, we’ll start by exploring the difference between an influencer and a content creator.

Spoiler alert, you are more likely to find success as a content creator.

Influencers share how they live their lives, promoting the products and services they use — or pretend to use — along the way. Influencers are essentially a marketing channel so they get paid in proportion to the size of their audience.

Content creators focus on creating content that engages their specific audience based on their area of ​​expertise. They know what their audience wants to consume with content like how-to guides, thought leads, tips and tutorials. Again, you are a subject matter expert, so this is something you can easily do.

Here’s an example of an Instagram reel in which I share four steps to get almost anyone to reply to you on social media. Note, this was recorded with my camera phone and is less than a minute long.

You can easily create the same content by reading one of your old social media posts or with a quick tip of your own.

The key to your success is finding brands that align with similar audiences and need your content to engage them. We will cover further how to do this.

RELATED: What to Know About Influencer Marketing in 2022

how to win brand deals

So now that you know there’s room for you in the creator economy, how do you actually deal? It starts by pitching brands and organizations that have an audience similar to yours. For example, the products and services your audience uses and you feel comfortable representing.

To help you through the process, the team at Sidewalker Daily has put together a guide, The Ultimate Checklist to Prepare Your Pitch, and I’ll provide a brief overview below.

Step 1: Research the Brand

If you authentically resonate with the brand’s voice, aesthetic, mission, and values, you’ll already be one step above the rest when it comes to your pitch.

Step 2: Research their past influential projects.

When connecting with brands for paid deals, start by determining whether they’ve worked with influencers and creators before. You can best determine this through social media content and including an #ad #sponsored or #partner hashtag in the search for the post. That said, there’s no reason you can’t be their first partner, so don’t let that hold you back, especially if you’re a big fan of their product or service.

Step 3: Design the Media Kit

A media kit is basically your creator resume. Check out my media kit so that you can get a clear understanding. I should note, the team at Sidewalker Daily built mine, but if you’re not ready to invest in custom design services just yet, they have a course available that teaches you how to use a media kit from start to finish. How to make

While the team at Sidewalker would strongly recommend having a media kit if you want to get started without spending too much time, you can just share examples of the content you create. Even a video or blog can suffice.

Step 4: Prepare a Case Study

A case study provides measurable evidence that describes the impact of your past work and references. Again, this is something you won’t have before, so don’t sweat it. If you want, consider forming a low-paying partnership up front to secure your first case study.

Step 5: Draft your pitching email

Try to keep the email copy relevant and to the point. Tell the contact why you’re interested (you’ve been using the product for x years, you’re the biggest fan because y).

It is helpful to have a specific content idea that aligns with their audience and fills a gap in their current content strategy. For example “I notice you have no material about ‘quitting sober,’ I can make a short video explaining why this is happening and what to do about it.” Again, keep it simple but pique their interest.

Step 6: Create Your Rate Sheet

A rate sheet is much more specific and technical than a media kit, and only really addresses your prices. Don’t include it in your pitch, send it only if they have expressed interest.

Step 7: Brush up on Your Negotiation Skills

As soon as the conversation part begins, ask for their budget. If you mention your rates earlier you may lose the power to negotiate. Do your best to find out their range or budget first so that you can design something around that.

As you are first starting out, you may have better luck getting free products but there is no reason to even ask for compensation.

Again, this is a super well-organized overview, so I highly recommend reading the full checklist as you go.

How a creator with less than 10k followers made $6,000 on their first deal

Erin Etes is a licensed esthetician and the founder of The Melanin Method. She often provides helpful tutorials and reviews on her Instagram profile to build her brand. And although she was sometimes gifted with free stuff, Erin decided to take a shot at becoming a paid content creator.

She heard about Sidewalker Daily’s Pitching to Brands mastercourse, told her mom about it, and her mom told her not to. But, like my kids, he decided to take the course anyway and even dipped into his savings to pay for it.

Result? Within two weeks a brand reached out to them for partnership. And instead of making a one-time deal, she was able to secure a six-month contract worth $6,000. Erin had less than 10,000 followers at the time, but the brand was influenced more by her content than by the size of her audience.

What does this mean to you? It doesn’t matter how big or small your audience is. You have valuable information to share and brands are willing to pay you for it. Remember, many companies have internal teams or hire agencies to create content for them. All those people get paid, so why shouldn’t you?

And luckily, you already know how to run a business, so this is another way to monetize your knowledge. As Clairse Brogoiti, co-founder of Sidewalker Daily – “Being a successful creator is so much more than just watching, liking and posting content – ​​it is strategy, investing in your business, working, taking risks. , knowing when to ask for help – at its core is entrepreneurship.”

If you’re looking to build paid brand partnerships for any industry or audience size, Sidewalker Daily offers free training that you can learn more about here.

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