How to be a CEO podcast: Advertising in a Digital Age, with Sir John Hegarty

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John Hegarty is an iconic figure in advertising.

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His career goes back to the ‘Mad Men’ era of the 1960s and his victories include the creation of the “Vorsprung durch Technik” line for Audi.

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He is also the co-founder of The Garage Soho, an early stage investor and brand builder.

In this episode we talk about:

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• Marketing Challenges in the Quit Advertising Age

• Why start-ups should become a movement, not a company

• Development of the advertising industry from the 60s to the present day

• How Technology Uncovers Creativity, But Why a Good Idea Always Works

• Audi’s first reaction to “Vorsprung durch Technik”

• How to Apply for Investment by Garage Soho

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Credit: www.standard.co.uk /

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