Huge change to Boots Advantage Card

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The retailer said it will offer more discounts on its branded products amid a cut in loyalty points


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Oots is cutting points earned per pound on its loyalty card – but said it would offer more discounts on its own brand of products.

The health and beauty giant said members of its Boots Advantage card would earn 3p points instead of 4p for every £1 spent.

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The retailer said this was in response to customer feedback that they wanted to access “instant savings”.

The high street chain said in a statement on its website: “We understand more customers want to access instant savings, so offering 10% off our boot brand range will create even more opportunities to save.

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“We understand that many customers still prefer to save their points for larger future purchases, so will continue to offer points worth 3p for every £1 spent at Boots.”

The change comes as retailers’ costs increase as energy bills and other overheads increase.

A retail analyst said schemes in which customers collect points to use at a later date are losing their appeal compared to more immediate savings amid the cost-of-living crisis.

Analyst Catherine Shuttleworth told the BBC: “Loyalty schemes where shoppers collect points to use later are losing appeal because shoppers want the best prices and discounts now, and the cost of running these schemes is also significant. “

Under the change, Boots’ more than 6,000 own-brand products will be eligible for a ten percent discount, starting in May.

The retailer said students will continue to receive 10 percent off in-store, with an additional 10 percent off for Boots branded products.

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