- Mike Tyson told CNBC that cannabis makes him a “different person” and that he is releasing his Tyson 2.0 Cannabis line to help others in search of emotional and physical relief.
- “It’s really about the love of medicine,” said Tyson 2.0’s co-founder and chief brand officer. “I spent a lot of time in agriculture and discovered the right strain.”
Mike Tyson tells CNBC that cannabis makes him a “different person” and is releasing his Tyson 2.0 Cannabis Line To help others who are looking for emotional and physical relief.
“It’s really about the love of medicine,” said Tyson 2.0’s co-founder and chief brand officer. “I spent a lot of time in agriculture and discovered the right strain.”
“It’s gotten pretty complicated, but it’s the best time of my life,” said the former world heavyweight boxing champion.
Tyson 2.0 launched Friday in Colorado through a partnership with US-based multistate operator Columbia Care, which currently runs 99 dispensaries in 16 states, according to its website.
“Because of Mike Tyson’s passion for cannabis and the insight he brought to this brand through his positive results, we knew we needed to bring out this product line, which has such a wide appeal, as soon as possible We are thrilled to be able to advance our partnership when we are in Colorado,” said Jesse Channon, chief development officer at Columbia Care. We are launching one of our largest markets, and look forward to leveraging our experience and scale to roll it out across the country.”
The Tyson 2.0 brand will begin selling 1-ounce bags of a variety of flowers—including the popular “Maui Vowee”—that cost $89.95. According to data from Cannabis Benchmark, the average price for an ounce of cannabis in the US in November is $82. Tyson 2.0 plans to sell pre-roll and 3.5 gram flower jars in the coming months.
“He’s not just putting his name on a product. We’re not going to put the product on the market until Mike approves,” Tyson 2.0 CEO Adam Wilkes told CNBC. Tyson is involved in the research and development process, Wilkes said. “Mike gets to really choose the strain he likes, with ‘Sour Diesel’ and ‘The Toad’ being some of his favorite strains,” he said.
“My best strain is ‘Sour Diesel,'” Tyson said with a smile, explaining his goal of building a new and deeper connection with his fans through cannabis. “It’s a powerful relationship with the buyer,” he said.
The boxing legend joins a long list of celebrities using his fame to promote cannabis or CBD lines.
The family of music legend and cannabis advocate Bob Marley launched “Marley Natural” Cannabis line in 2016. Rapper and mogul Jay-Z created “monogram” Cannabis line in 2020. Seth Rogen, the actor and comedian known for stoner comedies, made his debut “house plant” cannabis company in 2019. Martha Stewart named her CBD . launched Brands and markets the line of wellness products for people and pets in 2020.
Tyson, 55, said he also uses his cannabis line for wellness, noting, “I use it for life.”
“If I don’t use it for a week or three days, something of that potential, I’m a different person entirely. And I’m not a likeable person,” he said.