If There Is A 2023 Recession Coming, Where Should I Invest?

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key takeaways

  • Recessions don’t affect every sector or company equally, and some industries won’t see demand fluctuate as wildly, even in a downturn.
  • Market volatility is expected during a recession, but you can still protect yourself by investing in companies that are recession-ready. See recommendations by industry below.

As talk of a recession hangs over the economy, many are concerned about the prospect of finding themselves out of work. During recessions, the unemployment rate rises as companies have to cut back on employees due to reduced consumer spending. When a company makes less money, its shares also go down. This leaves employees and investors wondering if there are any recession-resistant industries.

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Many experts believe that a recession is likely for 2023, but they cannot agree on when it will come. The National Bureau of Economic Research calls when we are officially in a recession, which has always been defined as a fall in GDP for two consecutive quarters. Unfortunately, GDP is a backward indicator, so the effects of an official recession are felt long before one is announced.

Investors are increasingly concerned about holding assets during an economic downturn as many industries do not perform well in tough times. That’s why we’re going to look at industries that have traditionally been considered recession-proof to help you assess how well you can adjust your portfolio before they officially go into recession.

What are recession proof industries?

We recently looked to defensive stocks during recessions to mitigate investment risks. These companies have a history of consistent cash flow with limited volatility and strong business performance regardless of market conditions. Over the past few years, we have seen how certain businesses can thrive even during all of the global uncertainty. There are industries that are not severely affected by the recession. We are going to highlight these industries in this section and even share some of the companies you might want to invest in based on Financial performance and scale,

Which industries are considered recession-proof?

Health care

Healthcare will always be a priority because we cannot ignore the realities of falling ill, and we must always take care of ourselves and our loved ones. You’re still going to see your doctor and buy basic drugs in a downpour. Healthcare includes everything from medical services to essential over-the-counter products that you pick up at your local pharmacy.

Some stocks to consider in health care are:

  1. CVS Health (CVS) | Even during an economic downturn, people have to visit the local pharmacy to fill prescriptions and buy medicine.
  2. Pfizer (PFE) | As evidenced during the pandemic, this company manufactures pharmaceutical drugs and vaccines that cover various health issues.
  3. UnitedHealth Group (UNH) | They provide information and technology-enabled health services, health care coverage and benefits services.
  4. Johnson & Johnson (JNJ) | They make essential products (from bandages to headache relief) that we’ll always need.

basic consumer goods

Some products have a fairly inflexible demand because of their need for survival. Basic consumer goods will always be needed because our needs will not suddenly disappear during a recession. For example, you will still have to shave and take care of basic personal hygiene, no matter what happens in the economy.

A recession would just change consumer spending habits. You may have less discretionary money to go out to dinner, but you won’t stop eating normally. So instead of going out to dinner, families can cook themselves at home more often or look for deals at the grocery store.

Which companies are worth investing in this sector?

  • General Mills (GIS) | This manufacturer of packaged food products will continue to sell during the recession as people have to eat.
  • PepsiCo (PEP) | Grocery stores are full of popular Pepsi products that will continue to be in demand.
  • Procter & Gamble (PG) | They sell well-known home and personal products that consumers will still need (from Pampers to Gillette).


Regardless of how the economy performs, we will need utilities. We must continue to pay for electricity, gas, water and waste services. No matter how bad the economy is, you’ll keep the heat on and the lights on.

What Are Utility Companies To Invest In?

  • Waste Management (WM). They are experts in waste collection and recycling, which will not disappear during a recession.
  • Brookfield Infrastructure (BIPC). They own utilities, power lines, pipelines and cell towers. They have government-regulated services that will not expire.

discount retailer

Everyone loves a good deal, especially during a recession. This is why companies with cost-conscious retail offerings tend to outperform during tough economic times. As people continue to spend money on basic necessities, discount retailers will see an increase in sales as more shoppers find themselves on a tighter budget.

What are some companies worth investing in?

  • Walmart (WMT) | A company that brokers low prices everyday is likely to be busy during a recession.
  • Costco (Cost) | Customers traditionally come to Costco to shop in bulk to save money.


Consuming alcohol can be more expensive, but during a recession the demand usually doesn’t drop. People may choose to opt out of the upper shelf, but they are still going to consume alcohol.

Beer producers like AB InBev deserve attention as the economy continues to suffer. As evidenced during the pandemic, people may consume more alcohol when they are out of work or bored at home.

Maintenance and Repair Services

A lot of land is covered in this general category, but anything to do with maintenance or repair services will still do well during a recession. This includes anything from an HVAC company to an auto shop. You still need to do an oil change in your car, and you will need to take action if the heating or cooling in your home needs maintenance. Even when consumers are looking to save money, they still have to rely on repair services to complete tasks they could not do on their own.

Accounting/Payroll Services

You still have to file taxes and pay your employees during a recession. Any sort of accounting or payroll service will keep getting money because people will still have to manage their finances.

Transportation Services

Transportation services will still be needed on two fronts: moving people in their daily lives, and transporting consumer goods. While people may have less money for luxury travel, they still have to go to work. This means that anything trucking or carrying passengers must remain fairly stable.

Since we looked at recession-resisting industries, consider the possibility of switching careers as well.

Should You Switch to a Recession-Proof Carrier?

One of the worst aspects of a recession is that hard-working people lose good jobs through no fault of their own. While this article is designed to help you find industries worth investing in, it’s also important to consider the effects of a recession on your employment prospects.

A recent study by Insight Global found that 78% of workers were worried about losing their jobs because of the prospect of a recession. Hopefully, this fear of job loss does not turn into reality, but it is important to be prepared for it. If you’re thinking of making a career change, it could be a sign that you eventually need to take action.

Should you invest only in recession-proof industries?

During a recession, it is no secret that investors panic and market volatility causes stocks to fall. Does this mean that you should invest in companies that are considered recession-proof or should you invest your money in companies you believe in?

While we took the time to highlight recession-proof industries in this article, we can’t deny that they won’t always guarantee success, as it doesn’t explain how the stock market as a whole reacts to recessions. Will give

The truth is that you can never be completely safe from the effects of a recession. During a sell-off in the stock market, even the best performing companies are hit by investor panic. All you can do is focus on investing in companies with strong financial fundamentals with a long-term view. We should expect market volatility during recessions as investors seek to liquidate their assets.

ground level

Investing in the stock market always comes with some risk or the other. There are no guarantees when attempting to get a refund on your money. The goal is to become knowledgeable about various market conditions, identify recession-proof industries, and continue to invest in companies you believe in.

For a simpler approach, you can review Q.ai’s Inflation Kit And protect your investment from a drop in value. Better still, you can activate portfolio security To protect your profits and minimize your losses at any time, no matter what industry you invest in.

Download Q.ai today For access to AI-powered investment strategies. When you deposit $100, we’ll add an additional $100 to your account.

Credit: www.forbes.com /

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