Is PPC or SEO the Right Choice for Your Business? – Entrepreneurial Resources

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The goal of every business is to increase traffic with respect to their website. This helps to hopefully enhance your brand and, in turn, increase the sales of the products or services. To do this, you have a few options. The main two are pay-per-click (PPC) advertising and search engine optimization (SEO). To get the results you want, you need to be able to determine which of these options is best suited for your specific business.

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PPC advertising is where you pay for traffic through advertising programs such as Google Ads or Yahoo Search Marketing, for example. Simply put, by paying through these programs you can display ads in the Sponsored Results section in the page of the chosen search engine that shows the results. You pay a fee every time a viewer clicks on that ad and enters your website. The fee for this is determined by how competitive the keyword you have chosen is at that point in time.

On the other hand, SEO is where you can drive traffic for free by reaching higher rankings in search results, which are next to sponsored results. This option is free, which is always good, but the way it works, it may take some time to get to the top of the national results.

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So which one is right for you? It all depends on your specific needs, wants and financial capability. If your goal is to get traffic fast and you have extra capital to invest then PPC seems like a logical choice. If, however, you can focus on long-term results and are on a tight budget, SEO looks like the right choice for you.

Here are some things you should consider in order to choose the right one:

– budget

You need to take a look at your budget while choosing between SEO and PPC. If you have even a little extra you should give PPC a shot. If you don’t have extra money for advertising then you should stick with free SEO option.

– Average “cost-per-click”

When reviewing your budget for advertising, it’s wise to look at the average cost of a fee for a single keyword click in your industry. This fee or “cost-per-click” (CPC) can be a deal breaker when deciding whether PPC is right for you. Some keyword phrases run as low as two to three dollars while others can be upwards of $30. Depending on your industry and the phrases you are looking for, if the average CPC is too high then going with SEO is probably a better idea.

– Competition

It is important to consider how much time, effort and money it will take you to achieve the desired result. To do this you should take a look at the search engine results pages and see how competitive it is for your specific keywords. If the competition is too high and you won’t be able to break in without a significant amount of time and capital, you are likely to pay for the traffic with PPC promotion or go with SEO.

Overall, each of these advertising options offers advantages as well as drawbacks. You can decide which one makes more sense for you by considering the factors above. Don’t forget that a combination of both can also be used to achieve the results you ultimately want.

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