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He was super bowlthe winner NFL Coach who “retired” at age 42 – then a Broadcasting Career where he taught America that one knee is equal to two feet.

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But John Madden, who died on Tuesday at the age of 85, was also a highly successful commercial pitchman.

Although he had long been associated with the Oakland Raiders and the NFL – as well as the TV networks he later worked for – Madden was also closely associated with brands such as Miller Lite, Ace Hardware and Tough-Actin’ Tinactin, among others.

Who can forget the image that started it all: The really big, almost Madden bursting through the TV screen during one of Miller Light’s “Taste Great/Less Filling” debates.

Before Madden’s first Miller Lite ad in 1981, he couldn’t believe he could be more famous than ever, leading the Raiders to a Super Bowl victory in January 1977.

“And how can people know me?” An Incredible Madden Recalls Asking Ad People Before the First Commercial Runs, He Recalls A 2016 interview with Brobible,

“Just believe me, they will,” came the answer, Madden said.

“And they did!” Madan continued. “I went from John Madden, coach, to John Madden, the Miller Light guy who breaks down the wall.”

Opportunity did more for Miller Lite — and other brands called for.

Madden’s greatest commercial success may have come in placing his name on EA Sports’ “Madden NFL” video game (originally called “John Madden Football”), which has sold hundreds of millions of copies.

The games are still extremely popular after more than two decades. After the first month of release, the latest title in the series, “Madden NFL 22,” became the No. 4 best-selling game of 2021, as ranked by NPD Group. MediaPlay news reported in September,

Madden’s various income streams add up to a fortune that’s known for Celebrity Net Worth. Estimated to be around $200 million,

Not bad for a guy who quit coaching at 42.

Read more at FOXBusiness.com,