watching kroger Fill 20,000 posts across the country in an effort to prepare for holiday season Even though widespread labor shortages continue.

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To do so, the country’s largest grocery chain is hosting Hybrid Hiring Event On 13 October where it will seek to fill retail, e-commerce, manufacturing, supply chain, merchandising, logistics, corporate and pharmacy and health care roles.

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The move will help the company, which serves more than 11 million customers every day across dozens of brands, prepare for the upcoming season “where customers plan to return to large family gatherings and celebrations,” according to Kroger. Tim Massa, senior vice president and chief people officer, said.

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However, to attract applicants amid widespread labor shortages, the company said it was offering “opportunity and career culture with objectives, competitive pay and benefits, and flexible schedules”, Massa continued.

An employee pushes a shopping cart toward a Kroger Company store on Tuesday, June 16, 2015 in Peoria, Illinois, United States. The Kroger Company is expected to release quarterly earnings on June 18. (Daniel Acker / Businesshala via Getty Images / Getty Images)

The company says it is investing an additional $350 million in its affiliates in 2021. This includes raising the nationwide average hourly wage by more than $16 “and when combined with benefits, the total compensation exceeds $21 an hour,” Kroger said.

The company isn’t alone in a mad dash of hiring many employees ahead of what is anticipated to be a busy holiday season.

In recent weeks, major companies including amazon, Target and Walmart have also announced recruitment plans.

While Amazon is seeking to hire an additional 125,000 employees nationwide, Target and Walmart are looking to increase their workforce to 100,000 and 150,000, respectively.

Kroger’s hiring event will include virtual and in-person interviews from 2 p.m. to 5 p.m. ET.

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