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Levi Roots’ success on Dragons’ Den is legendary, and he talks about it like it’s a tale from mythical times. When he came home that night, he said he held up the guitar he had used in his pitch and told his mother “I killed the dragon”. When he had to borrow money to go to the BBC studios. He is now at the head of a multi-crore food empire, but how long does he want to stay on top?
In this episode we talk about:
- how fear is the biggest driver for that
- Their responsibility as a powerful brand in the Caribbean community
- Origin of reggae reggae sauce
- Why was music so important to the brand’s success?
- why is he thinking of selling his company
- Difficulties balancing business and family
- Why did he ignore advice not to take his guitar into the dragon’s lair?
- What exactly does Dragon do with the business after the cameras are off?
- The challenge of maintaining public interest in your brand after the success of TV
- Lewis Roots: The Movie – Hollywood A-listers are being cast to play him in the biopic
Levy will appear at the Evening Standard’s SME Expo in April where he will talk about the power of a great brand – you can get your free tickets by visiting smeexpo.co.uk.
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Credit: www.standard.co.uk /
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