The irreplaceable token craze has made its way into the annual Turkey Day parade.
NFTs have been adopted by the mainstream and are especially popular among budding digital art collectors.
Macy’s first NFT series kicks off in celebration of its 95th annual Macy’s Thanksgiving Day Parade, which returns in full swing this year as pandemic restrictions curbed some of its enthusiasm last year.
Macy’s Executive Producer Will Coss said, “As we celebrate our rich heritage, 95 years in the making, we were impressed by Parade’s unique place in pop culture, which is ever-evolving and features each generation’s greatest characters and characters. Represents artists.” Thanksgiving Day Parade said in a statement.
“To celebrate that history, we created art in a new form through NFT that will bring the magic of the parade to a new generation while simultaneously raising funds for our partner Make-A-Wish.”
The NFTs are based on Macy’s archival material and balloons that have appeared in the parade’s nine-decade history. These are being designed by REOMETRY, a digital art agency.
Starting last Friday until November 30th, Macy’s is auctioning off 10 of its unique NFT designs, and 100% of the proceeds generated from these 10 digital collectibles will go to benefit Make-A-Wish, a group dedicated to changing lives. Grants wishes for children with serious illnesses.
Macy’s is also dropping an additional 9,500 free generative NFTs featuring previous parade balloon designs, which will be available on a first-come, first-served basis on Thanksgiving Day before 10 a.m. The auction and NFT drop can be accessed at macys.com/NFT.
Bids for some of the 10 NFTs up for auction have already exceeded $5,000 as of Tuesday.
The NFT platform is powered by Sweet and is built on the Polygon blockchain. Even if free NFTs are sold by fans in the future, 10% of any sales will be donated to Make-A-Wish, using blockchain technology.
NFTs have exploded in popularity amid the pandemic, creating an entirely new market in recent years for digital collectors. Recently many NFT sales have made a lot of money for the people. Twitter CEO Jack Dorsey’s first tweet netted NFTs about $2.9 million in March. A collage by digital artist Mike Winkelman, known as Beaple, grossed $69 million when it was auctioned by Christie’s as NFT.