Meta, formerly Facebook, is reportedly planning retail stores as it pushes into metaverse

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  • Meta, formerly known as Facebook, is reportedly planning a physical store to showcase virtual reality headsets as it pushes into the Metaverse.
  • News of the plan comes almost a week after Facebook announced it would change its name to Meta.
  • Companies like Apple have long had success in retail stores, although Microsoft recently abandoned its retail locations to focus on its online stores.

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Meta, formerly known as Facebook, is discussing opening its first retail store as it begins to break into the Metaverse, the new York Times.

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As the Times reports, stores that don’t have a fixed date for opening will allow the company to showcase devices such as virtual reality headsets and teleconferencing gadgets that allow people to video chat via Facebook. This will be the social media company’s first physical store.

The news of the company’s vision comes nearly a week after Facebook changed its name to Meta. It said it is focusing on creating a virtual world or metaverse where users can socialize, work and play. The retail plan, which The Times said could be scrapped, suggests that Meta needs a real-world presence to show what it can do in the virtual world.

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The company sells a number of products that it can let customers try in person. Its Oculus Quest virtual reality headset, which will be aptly named Meta Quest, could give people a chance to see its vision for the metaverse before making a purchase decision. The company also sells Facebook Portal video chat devices, which are being rebranded Meta Portal. Both have already been sold out at some retail locations like Best Buy.

Meta has come under fire in recent months after a former Facebook employee leaked documents to Congress and the media revealing that the company is aware of a number of issues with its platforms, but has not been able to ignore or resolve them. selects the option.

Meta is reportedly planning a flagship store for Burlingame, Calif., where it has an office for Reality Labs. Before the name change, the company reportedly settled on calling its retail locations “Facebook Stores.”

Companies like Apple have found success in retail stores, and Google recently opened its first location. Microsoft abandoned its retail locations last year to focus on its online store.

Read the full story from The New York Times

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