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Meta, Facebook’s newly rebranded parent company, said Tuesday that it is removing advertisers’ ability to target users based on their interactions with posts about sensitive topics such as political affiliation and religion on the company’s ad-supported products. plans to succumb to pressure from advocacy groups on the abuse of abilities.

important facts

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Beginning January 19, 2022, the company will remove “broad targeting” options related to health, race or ethnicity, political affiliation, religion or sexual orientation, the company said in a statement. blog post,

Meta said it was making changes to limit the way the targeting tools are misused, as these features have been used to discriminate against people and spam users with unwanted messages.

Graham Mudd, vice president of product marketing at Meta, said in the post that the company heard concerns from civil rights experts and policy makers that targeting options could be used “in ways that lead to negative experiences for people in underrepresented groups.” generate.”

The move will impact advertisers on the company’s apps such as Facebook, Instagram, Messenger and Audience Network, which serve ads in third-party apps.

Advertisers will still be able to target ads toward users based on thousands of other categories and topics, including location targeting.

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