Michelin’s Caitlin Berry on the future of electric vehicles – CEOWORLD Magazine

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With the arrival of a new green age, fossil fuels are set to go the way of the dinosaurs. Soon, the combustion automobile engine as we know it will be a thing of the past. Even as hydrogen-powered cars are on the horizon, electric vehicles (EVs) are currently entering the auto industry that has already made a big difference in the market. No matter what fuel eventually powers the evolving fleet of cars, trucks and buses of the future, they will all still run on tires for a long time. According to Caitlin Berry, vice president and general manager of Michelin’s North American business-to-consumer portfolio, the future of this emerging breed of transportation is already very much in the works.

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“Consumers today are hearing more and more about the electrification of the auto industry, but it’s going to be quite explosive as we move into the next 5 to 10 years,” says Caitlin Berry. “Michelin is leading the category in bringing EV tire solutions to Original Equipment Manufacturers (OEMs). Due to our wide experience and expertise in this field, 8 out of 10 EV manufacturers have chosen Michelin Tires as their original equipment on their electric vehicles. For nearly three decades, Michelin has been recognized by industry experts and consumers alike for our achievements in customer satisfaction, performance, sustainability, technology and innovation. It is this recognition that makes Michelin the most respected tire brand in America.”

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electric vehicle revolution

In California, the largest auto market in the United States, there are already rules in place to phase out future sales of gas-powered modes of transportation. In New York State, proposed legislation is currently on the table to follow suit. According to the Institute for Energy Research (IER), “[California state] Regulators estimate that by 2030, 2.9 million fewer new gas-powered vehicles will be sold, which will increase to 9.5 million fewer conventional vehicles by 2035. Of the estimated 2 million vehicles sold in California in 2035, about 183,000 are projected to be plug-in. Hybrid.”

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“The new policy is expected to accelerate the global transition toward electric vehicles because … more than a dozen other states typically follow California’s lead when setting their auto emissions standards. If those states follow California’s lead If followed, the restrictions (which do not affect used cars) would apply to about a third of the US auto market.

“Electrification is arguably the biggest revolution the auto industry has seen since its inception. Michelin invented the first green tires in 1992, optimizing rolling resistance and helping vehicles reduce CO2 emissions through improved fuel efficiency. helped.

Today, our entire tire portfolio lineup is what we call EV-ready, so we are ready for this change in the industry,” notes Berry.

Other evolutionary differences between EVs and gas-powered cars

While fuel is the most obvious thing that separates EVs from their combustion-engine counterparts, coupled with the transition to non-carbon-based fuels, there is another development that is having a huge impact on the global automobile landscape – the change from Traditional sedans, once a mainstay of the market, for recreational vehicles—most of which, Caitlin Berry revealed, will soon go electric.

According to Berry’s report, “1 in 5 new cars will be electric in 2027 and that number will triple to about 65% by 2030.” “The entire ‘car park’, as we call it, is actually evolving into this electric format. Additionally, it is evolving more towards the SUV/pickup truck formats – 80% of new cars by 2030 will be like that. That’s why we are focused on ensuring that our tires are designed and engineered to deliver the best performance on these vehicles.”

What makes this development so important in terms of fuel efficiency and, most importantly, safety are the overlooked factors – from technological advances to manufacturing specifications – that go into the engineering of these trending state-of-the-art vehicles.

“These cars are different not only because they’re powered by electricity, they also come with more weight and more torque than an internal combustion engine. This causes the tires to wear out quicker. Plus, the cabin is quiet, without the engine noise.” , which makes road noise more apparent. Of course, there’s also consumer interest in the range and how tires can affect that. All of these variables affect tires and their design.” says Berry.

“Michelin’s focus on innovation and technology helps meet these needs and I can give a few examples. In Europe, Michelin ePrimacy is a rolling resistance leader with a 27% reduction compared to the category average which Offers 7% longer range for an EV. Beyond the range, our innovation delivers on performance, wear and even all-weather – The Michelin Pilot Sport EV was born out of Formula E track-to-street technology and is designed for electric sports cars It is the first Michelin tire to meet specific handling and range requirements. Last year we launched the Defender 2 in North America and designed it to handle the added weight and torque of small SUVs, minivans and electric vehicles.

“I didn’t mention safety in my examples, but it is always priority number one – for Michelin in every tire line that we are building,” Caitlin Berry says firmly. “If safety isn’t your business then you shouldn’t be in the auto or tire industry.”

Michelin’s current focus balances both the partnership with OEMs to design OE tires that will bring the best performance to their vehicles and ensure that a wide variety of replacement tires are available to consumers. Katelyn Berry claims that the Michelin market portfolio is already EV-ready for the vehicles to be introduced on the roads and in the coming days. “Does the consumer prioritize range – how far can I get out of my vehicle using these tires? – or if they are focused on performance, wear, or all-weather, we have a full portfolio called You can buy and put it on your car today.

Michelin’s forward-thinking strategy sets them apart from competitors

Having been in the tire business for over 100 years, Michelin is known for its pioneering culture. “It is Michelin’s history and culture focused on innovation that keeps us at the forefront of the electric vehicle revolution,” says Kellyanne Berry. “We believe in more sustainable mobility and we are determined to help build the car of the future, with tires, by leveraging the company’s unique expertise around tires and beyond tires.”

“We know that true innovation and change in sustainable mobility will not come from Michelin alone, so we created the Movin’On ecosystem in 2017. It aims to accelerate the resolution of mobility challenges through co-innovation with other stakeholders and external There is an annual Sustainable Mobility Summit as part of this ecosystem and Movin’On Challenge Design is widely recognized as one of the world’s leading global mobility design competitions,” says Berry. has been recognized by. These engagement and design challenges help support our continued commitment to becoming a global leader in sustainability.”

Michelin and the future of next generation vehicles

By the time today’s EVs become classics, drivers may find themselves sharing the road with hydrogen-powered rides. As transportation continues to develop, the world may one day be populated with self-driving cars fully controlled via cameras and artificial intelligence.

“Hydrogen is an exciting trend to see … Michelin believes this technology will be on the mass market by 2045,” says Caitlin Berry, “and we’re pushing for it – hydrogen is not a new technology.” Not only does it reduce greenhouse gas emissions, but it also yields 2-3 times longer range than battery electric vehicles, 7.5 times faster charging, and it is 2.5 times cheaper than fast-charging stations for batteries.”

Michelin’s joint venture Symbio was created to help accelerate the future of sustainability with hydrogen. “Michelin is convinced that hydrogen mobility will be one of the essential components of clean mobility, thanks to its benefits along with electric batteries.” says Berry.

A little about Caitlin Berry

Caitlin Berry, VP/GM for Michelin’s business-to-consumer portfolio, serves on the company’s North American executive leadership team. Berry has gained a well-earned reputation for providing financial value creation for a variety of organizations throughout its career by leveraging its extensive market and consumer knowledge, inspiring vision and employee empowerment.

Berry, who holds a BS in marketing and an MBA from DePaul University in Chicago, Illinois, says she was attracted to her innovative approach to higher education, along with a commitment to diversity among the college student and faculty population. . With a passionate interest in Diversity, Equity and Inclusion (DEI), Berry currently serves as Executive Sponsor of Michelin’s LGBTQ+A Business Resource Group.

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