Businesses looking to expand their products and services must be prepared to explore and implement new ways to position themselves in front of potential customers. With more than 6.5 billion people having smartphones, mobile applications provide an impressive alternative that can accelerate growth.
A 2019 report showed that people spent more time on their mobile devices than watching TV, a transformational change reflecting the primacy of mobile as a preferred vehicle for entertainment. This trend continues from year to year, people use their phones daily whether it is for work or entertainment. And of course, it also serves as a GPS, shopping portal, wallet, camera and a myriad of other uses.
The leaders who do not understand the primary importance of mobile and do not invest time and resources for development are duping their customers. Delaying mobile development or introducing limited mobile functions that don’t offer true engagement will force businesses to lag. They will lose market share and growth opportunities, and open the door to competitors who can enter as they seek to help, entertain, inform and monetize customers through mobile.
Aligning Goals and Growth
The first step in the mobile development process is to understand the main goals, which will inform every part of the process. Develop a business case for mobile development with the team, including the expected value and some other fundamental parameters. Spend some time and energy creating a mobile development plan that addresses a new industry, a new type of customer, or a new concept.
After setting achievable goals, it is the process of organization and delegation. As with other project development tasks, you need to use your resources to ensure that teams working together produce the best possible products. Make sure the core functionalities of your product or service are visible in the mobile application, and plan around your product roadmap for the future. This type of planning requires some in-depth expertise, so you may need to hire a consultant or a mobile development strategy specialist who understands trends and the mobile universe. These types of experts can guide the development process from the start.
For companies testing the markets and entering mobile for the first time, it is wise to invest the time and energy to build a minimum viable product (MVP). You put this MVP in front of early adopters and enthusiasts to gather their knowledge of the expectations and engagement of your industry and customers. If you’re managing a small development team, feedback can prove invaluable as it can speed up the process. Customer suggestions provide the team with insights they might otherwise have overlooked or uncovered after weeks or months of trial and error. An MVP development track allows you to launch a product that is set up for continuous improvement, and you can help the team use this process to prove or disprove different assumptions about customer needs and functions. can direct.
mobile and digital transformation
Mobile development directly applied to the CEO’s digital transformation campaign may include machine learning, enhanced connectivity, automation or virtualization. All of these improvements work better and for more people when paired with mobile devices.
For CEOs with younger target markets like Gen Z and Millennials, digital transformation efforts should focus on mobile. These generations switched from computers and tablets to smartphones in the past decade. Gen Zs spend more than half an hour of their waking hours on their phones, showing how central the mobile experience is to their daily lives.
CEOs can guide their company’s digital transformation efforts by implementing a mobile-first strategy. They need to emphasize roadmaps that either move their company to mobile or revise their current strategies to ensure that both customers and staff members can connect to the platform, content and transaction systems through their phones. Huh. Mobile may no longer be an idea, where an app allows the user to access only a fraction of the functions of a desktop application, with a clunky UI and less engagement. Flip this around with mobile-first and design digital tools to get the company in front of customers, especially those that are “live” within the mobile landscape. A mobile-first strategy can also open up new opportunities for revenue generation through monetization.
A visit to Starbucks is a great example to consider. The company’s popular mobile app now accounts for more than a quarter of the chain’s global transactions. In the US, Starbucks has over 27 million active members who place more than half of the firm’s orders. The mobile application is an all-in-one wallet, ordering tool and rewards system, providing customers with convenience that translates into brand loyalty. The gaming industry is another example, where revenue from mobile games now exceeds PC and console revenue.
There are many industries where mobile has not taken root, but it will become important for brands to remain competitive. Areas such as insurance and health sciences will see a mobile-based transformation, where new applications will bring new ways of reaching and interacting with these brands. Diving into full-featured mobile development can help your company compete for market share, but also take advantage of new hidden opportunities presented by the social shift toward a mobile-based economy.
Written by Lucas Stolz.
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