Snapchat is the preferred social media platform among teens in the United States and is still growing in popularity, while Facebook usage among teens is minimal, according to a new Piper Sandler Voting, which surveyed 10,000 young Americans with an average age of 15.8 years.
Some 35% of respondents said Snapchat is their favorite app (up from 31% in Piper Sandler’s previous survey this spring), followed by TikTok (30%) and Instagram (22%).
Facebook and Twitter each achieved just 2% of the total tally.
The teens surveyed said they spend an average of about 4.2 hours a day on social media.
Snapchat users check the app an average of 30 times a day.
Instagram had the highest engagement rate, with 81% of teens saying they used the app at least once in the past month, compared to 77% for Snapchat.
Piper Sandler’s 42nd semi-annual Taking Stock with Teens survey was conducted between August 17 and September 16 among 10,000 teens in 44 states.
Determining the social media habits of youth is critical to retailers due to the massive shift from brick-and-mortar stores to e-commerce sites over the past two decades. According to A recent report by the Interactive Advertising Bureau, ad spend on social media skyrocketed $41.5 billion In 2020, y-o-y grew by over 12%, despite the crushing impact of the global Covid-19 pandemic. In a new survey from Minneapolis-based investment bank Piper Sandler, 28% of teens have purchased an item directly from a social media site. More than half (52%) of teens said that Amazon is their favorite e-commerce site, but Amazon’s popularity declined slightly, falling four percentage points from the previous survey. Sheen ranks second among e-com sites with a 9% share in popularity, representing a 4% increase over last year’s numbers. Teens said their “self-report” spending increased to $2,274, a 6% year-over-year increase. Nine percent of teens say they have traded cryptocurrency; Of these, 78% are adolescent males.
87%. According to the survey, this is the percentage of US teens who own an iPhone, with 88% of respondents saying they intend to buy an iPhone when they choose their next phone.
Teens said that their favorite celebrity is 55-year-old Adam Sandler, who has gained huge popularity among younger audiences through his netflix movies.
taking stock with teens (pipersandler)
How shoppers are using social media (Businesshala)