Top Line

Snapchat is the preferred social media platform among teens in the United States and is still growing in popularity, while Facebook usage among teens is minimal, according to a new Piper Sandler Voting, which surveyed 10,000 young Americans with an average age of 15.8 years.

important facts

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Some 35% of respondents said Snapchat is their favorite app (up from 31% in Piper Sandler’s previous survey this spring), followed by TikTok (30%) and Instagram (22%).

Facebook and Twitter each achieved just 2% of the total tally.

The teens surveyed said they spend an average of about 4.2 hours a day on social media.

Snapchat users check the app an average of 30 times a day.

Instagram had the highest engagement rate, with 81% of teens saying they used the app at least once in the past month, compared to 77% for Snapchat.

Piper Sandler’s 42nd semi-annual Taking Stock with Teens survey was conducted between August 17 and September 16 among 10,000 teens in 44 states.

Main background:

Determining the social media habits of youth is critical to retailers due to the massive shift from brick-and-mortar stores to e-commerce sites over the past two decades. According to A recent report by the Interactive Advertising Bureau, ad spend on social media skyrocketed $41.5 billion In 2020, y-o-y grew by over 12%, despite the crushing impact of the global Covid-19 pandemic. In a new survey from Minneapolis-based investment bank Piper Sandler, 28% of teens have purchased an item directly from a social media site. More than half (52%) of teens said that Amazon is their favorite e-commerce site, but Amazon’s popularity declined slightly, falling four percentage points from the previous survey. Sheen ranks second among e-com sites with a 9% share in popularity, representing a 4% increase over last year’s numbers. Teens said their “self-report” spending increased to $2,274, a 6% year-over-year increase. Nine percent of teens say they have traded cryptocurrency; Of these, 78% are adolescent males.

big number:

87%. According to the survey, this is the percentage of US teens who own an iPhone, with 88% of respondents saying they intend to buy an iPhone when they choose their next phone.

Shocking fact:

Teens said that their favorite celebrity is 55-year-old Adam Sandler, who has gained huge popularity among younger audiences through his netflix movies.


taking stock with teens (pipersandler)

How shoppers are using social media (Businesshala)