Top Line

Elon Musk said Monday he is delaying the planned relaunch of the Twitter Blue subscription service — which allows users to pay $8 a month for a verified badge — until impersonation accounts are stopped. , a serious issue that marred the early rollout of the service and led to chaos on the platform.

Key Facts

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announced move In a tweet, Musk said that Twitter may use different colored checkmarks for organizations and individuals.

Last week, Kasturi had set Twitter Blue’s re-launch date of November 29, saying he wanted to make sure the service was “rock solid”.

According to According to The Verge, Musk informed Twitter employees about the delay before the public announcement, telling them: “We will not launch until … there is high confidence in protection against significant impersonation.”

After announcing the delay, Musk once again claimed that Twitter has seen an increase in daily active users, adding that the number had increased by 1.6 million in the past week to a total of 259.6 million (forbes These figures have not been verified).

what we don't know

Musk's idea of ​​using different colored verification badges for individuals and organizations on Twitter could help alleviate some of its issues regarding impersonators but it's unclear how exactly it would work. Musk also didn't specify whether the new colored badges would be available only to organizations that are already verified on Twitter, or extend to those who pay $8 per month to receive verification badges. . Unlike the original Twitter verification process, Twitter does not verify the identity of an individual or organization before awarding the Blue Verified badge. Twitter currently uses a badge with a blue checkmark on all verified accounts—both individuals and organizations. The platform also recently added a gray "Official" badge under some important verified accounts, in an effort to combat impersonators.

main background

After taking over Twitter, Musk announced the launch of a new Twitter Blue that would allow any Twitter user to receive a verification badge by paying an $8 monthly fee. The service was swiftly launched earlier this month despite Musk being warned It has been said by Twitter's trust and safety team that impersonators of verified accounts will face disorganization on the platform, creating a serious brand risk for the company. As predicted, the launch was followed by a flurry of new users impersonating public figures and companies. As Twitter tried to ban these impersonators, Musk took to the platform to issue new decrees on parody accounts. Multiple accounts impersonating major brands including Lockheed Martin, Pepsi, Chiquita, American Girl, BP and Nintendo continued to cause confusion on the platform. The most high-profile of these events included a paid verified account with the handle @EliLillyandCo, which tweeted: "We are excited to announce that insulin is now free." The fake tweet remained online for hours, prompting drug maker Eli Lilly & Co to issue a statement from its official '@Lillypad' handle: "We apologize to those who have been misled by the fake Lilly account." This prompted advertisers to label Twitter as a "brand risk", prompting many companies to halt spending and engagement on the platform. Just days after the subscription service was launched, Twitter was forced to halt its rollout and disable new signups.

Elon Musk says Twitter won't reintroduce paid verification until 'significant impersonation' stops (ledge)

Twitter blue: Registration suspended for payment verification after impersonator chaos (Forbes)