NBA games viewership on ESPN has jumped 20% so far this season amid a general rise in ratings for sporting events this year.
ESPN has averaged 1.44 million viewers through 12 games so far this season, which is higher than the 2020-21 season average of 1.2 million, According For Nielsen data relayed by the ESPN press room.
Viewers grew across several demographics, including adults aged 18-49 (up 28%) and women (up 26%).
Viewership for the NBA’s other national broadcast partner, TNT, has also increased, with an October 26 game between the Philadelphia 76ers and New York Knicks averaging 1.43 from the same point in the season last year compared to the Milwaukee Bucks–Miami Heat game. There were million viewers. , whose average was 837,000, According For sports media watch.