- National Basketball Association star Jimmy Butler launched the Bigface Coffee brand in partnership with e-commerce company Shopify.
- In the agreement, Butler joined the company’s Maker Program and won’t have to split revenue with Shopify. Instead, Butler would take advantage of his intellectual property.
It started as a joke, but now National Basketball Association star Jimmy Butler has officially launched a coffee brand.
The 32-year-old Miami Heat star started his company in the 2020 NBA COVID Bubble in Orlando, Florida, selling cups of coffee for $20 each. After that season, Butler applied for a trademark around Bigface and began plans to officially launch his own coffee company. And on Friday he announced that he has joined Shopify’s Maker Program to promote his Bigface coffee brand.
In an interview with CNBC, Butler admitted that he doesn’t aim to become “the best at making coffee,” but said he is taking the business seriously.
“I’m excited to wake up in the morning to train and work out,” Butler said. “Then I want to hurry up and get home so I can practice my bartending,” he said, referring to making coffee drinks. For now, he will sell branded merchandise like coffee mugs and NFTs in Shopify. He plans to sell the beans later.
Butler waits to launch Bigface on Friday, International Coffee Day, two days after National Coffee Day in the US
Butler said he traveled to coffee farms, including Costa Rica, to study the coffee business. He said his discussions with the farmers were “special” and that he wants to use Bigface to “tell the story behind the beans and the farmers and their families. A cup of coffee takes time, effort, energy.”
When the NBA went to Orlando to save its season last year, Butler saw a void in the secluded Disney campus because the coffee options weren’t good. Butler used his espresso machine and coffee beans from El Salvador to sell coffee for $20 per cup.
Butler found that the limited number of coffee-lovers on campus were more inclined to buy a better coffee. And this allowed them to capture a major portion of the roughly $2,000 a day that they provided to the players. He options sold, including “Red Eye,” which is coffee combined with a shot of espresso, and macchiatos, cappuccinos and lattes.
Bigface also wins bid for coffee beans Cup of Excellence Auction last August. A total of over $65,000 were purchased for over 1,000 pounds of premium El Salvador coffee.
Butler said the bubble business experience provided a challenge away from basketball. “It’s just the competitor in me,” he said.
Shopify selects a group of athlete entrepreneurs for its program and charges no fees or equity stake. Butler will get all the benefits. But partnering with an NBA athlete allows Shopify to integrate a celebrity into their e-commerce platform and they will use Butler’s name, image, and likeness for promotion.
The global coffee sector was valued at more than $102 billion last year, with an estimated compound annual growth rate of 4.28% by 2026, according to the firm. research and market.
When asked what he would earn from Bigface, Butler, who has earned more than $144 million in his NBA career, said: “It’s not for me. I think basketball is an income for me and my family.” A great source of He said that he is just in the business of making coffee and talking.
NBA training camps opened this week, and one of the more interesting teams in the league is Butler’s team.
The Heat had an active off-season in three years bringing in All-Star Kyle Lowry, $85 million Sign-and-trade with the Toronto Raptors. The team also signed veteran PJ Tucker, who played the previous season for the NBA champion Milwaukee Bucks. and Butler agreed to an expansion that included the estimated $52 million Player choices in 2025.
Asked to compare the 2021-22 heat to a Bigface coffee alternative, Butler chose Red Eye. “You have a little bit of everything in there,” he explained. “You have some coffee, an espresso shot—you have everything. And it’s going to hit you.”
“I’m the cup it’s in – I keep it together,” said Butler, “the steam that’s coming out” is ready, said Lowry. “You have to have that otherwise it doesn’t make sense. You don’t want a cold red eye. You want it hot.”
The NBA’s 75th anniversary season begins on October 19, so Butler is currently concentrating on basketball, but he already has a career planned for the latter. Butler said he would be at one of his coffee shops in Miami or San Diego. And this time, he’s not kidding.
Butler said, “After my basketball career, and people are like ‘Man, what are Jimmy doing nowadays,’ you know where to find me.” “I’ll be in my cafe behind the bar that makes coffee.”