Closer games helped drive viewership as league manages its Covid-19 disruptions
The pandemic has had an impact this season as well. Several players missed games, and a handful of games were rescheduled late in the season. Still, compared to last season, the NFL has managed to limit its COVID-19 disruptions.
The season, which was expanded from 16 to 17 games in previous years, was filled with meaningful competitions that garnered huge ratings.
The return of the Dallas Cowboys to the league’s elite teams boosted the ratings. According to the NFL, the Cowboys were featured in five of the 10 most-watched games this season, including a Thanksgiving matchup against the Las Vegas Raiders on CBS, which averaged nearly 41 million viewers and matters ratings. It was the biggest game of the season. ,
The ratings were also raised by the many close, competitive games and similarities between teams, many of which were in contention for post-season play late in the season. According to the league, a record 34 games were decided on the final game. Overall, 64% of all games were competitive in the fourth quarter, the league said.
Among TV rights holders, NBC’s regular-season package of most Sunday night games averaged 19.3 million viewers across all platforms, up 11% from the previous season.
Fox of the corporation
National and regional coverage of the NFL on Sunday afternoon averaged 18.6 million viewers, a 2% increase from the previous season. National games on Fox had an average of 23.1 million viewers. ViacomCBS Inc. Of
CBS averaged 18 million viewers, up 9% from the previous season.
Walt Disney Co.
ESPN, which holds Monday Night Football rights, has an average viewership of 14.2 million, up 16% from the previous season. That figure also includes the two Saturday games that the network and its sister broadcast platform ABC did last Saturday.
Thursday night games, which were carried by Fox and the NFL Network and streamed on Amazon Prime, garnered an average of 16.4 million viewers this season, a 16% increase. Next Season, Amazon.com Inc.
There will be special media outlets for most of Thursday’s games.
Write Joe Flint at [email protected]