- “No Time to Die” grossed an estimated $56 million during its domestic opening weekend.
- The film has grossed $313.3 million globally since its international release two weeks ago.
- Nearly 60% of moviegoers who watched the film this weekend were over the age of 35 and 36% of ticket buyers were over the age of 45.
“No Time to Die” grossed an estimated $56 million during its domestic opening weekend, the fourth-best opening of any James Bond film in the franchise’s nearly 60-year history.
The film grossed $23.3 million on Friday, $18.1 million on Saturday, and is expected to garner approximately $14.5 million in ticket sales on Sunday. The film has grossed $313.3 million globally since its international release two weeks ago.
While some box office analysts estimated the film could reach $80 million, or even $100 million, when it debuted in the US and Canada, the opening numbers for the latest James Bond film are still in line with the pandemic era. A solid performance.
“It’s not a weekend film and I think the passion for Bond was played out in high expectations,” said Paul Dergarabedian, senior media analyst at comScore. “The high expectations were a reflection of everyone’s enthusiasm for this film and the heart-wrenching need to finally see the film after an extra 18 months of waiting.”
In its opening weekend, “No Time to Die” exceeded expectations with elevated ticket sales. Fandango reported last week that the film is going ahead of pre-sales for “Venom: Let There Be Carnage.” The “Venom” sequel currently holds the pandemic record for the most opening weekend halls.
The performance of “No Time to Die” underscores the challenges facing the domestic box office. Namely, luring consumers to theatres.
“While longer running times may have played a role, the opening weekend performance of ‘No Time to Die’ may have been more reflective of the fact that mature moviegoers didn’t rush the opening weekend to watch the film. tends to happen,” Dergarbadian said.
The James Bond franchise is almost six decades old and the audiences coming to these films are much older. Nearly 60% of moviegoers who watched the movie this weekend were over the age of 35 and 36% of ticket buyers were over the age of 45.
The return of older audiences to theatres has been slow in the wake of the pandemic, leading to small box office stints for films that cater to older generations. As MGM reports, nearly 25% of ticket buyers who went out to see “No Time to Die” this weekend said it’s making a return to theaters for the first time in more than 18 months.
Sean Robbins said, “Bond’s debut still speaks to the franchise’s enduring appeal and the great interest in Daniel Craig’s swan song … as well as giving the industry further insight into what certain demographics are likely to see for the rest of the year.” What to expect from him?” Chief Analyst at Boxoffice.com.
Disclosure: Comcast Owned by NBCUniversal and CNBC. Universal is releasing “No Time to Die” internationally while MGM handles the domestic release. heroine Earlier this year announced plans to buy MGM. NBCUniversal is the owner of Fandango.