On the Beach flying high with surge in summer holiday bookings

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Business picks up in bookings in Turkey, Croatia, Greece and Cyprus

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nline holiday retailer On the Beach has reported a 322% increase in bookings in interim results as pandemic restrictions are up in the air across Europe.

The six-month figure till the end of March was in comparison to the same period last year when the coronavirus still engulfed the travel industry landscape.

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However, the company took a cautionary note, a growth of only 6% in the first half of 2019, when restrictions on European vacation destinations continued to plague the travel and tourism industry.

It also said it was “currently unclear to what extent the cost of living crisis” would affect bookings.

On an upbeat note, On the Beach CEO Simon Cooper said that “it was great to be back in business” and that customers flock back to sun-drenched destinations with an increase in holiday bookings to Turkey, Croatia, Greece and had started. Cyprus.

On the Beach’s half-year to 31 March 2022 revenue increased to £52.9 million, up from £4.4 million for the same period last year.

Cooper said: “The prices are really good at the minute. There’s no doubt that Eastern Med has outperformed Western Med in the first half of the year, not least because of the need to travel to Turkey, Greece or Cyprus.” people with less restrictions.

“When you’re talking about Western Med, you’re talking about Spain, the Canaries and Portugal for example, where some restrictions still exist, some as of this Saturday.”

Cooper said the problems the company is facing at airports because it offered to fast-track all bookings for the holidays should be “less painful” for customers.

He said airports were getting on top of backlogs and resolving staff shortages and that he would expect the experience that passengers would get to be “relatively pain-free”.

Credit: www.standard.co.uk /

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