Pizza Hut adds Beyond Meat sausage to Canadian menus permanently

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  • Pizza Hut restaurants in Canada are permanently adding Beyond Meat’s plant-based sausages to their menus starting Monday.
  • This is the second Pizza Hut market to include a Beyond Meat item in its permanent menu.
  • Monday also marks the official launch of KFC Beyond Fried Chicken in the US

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Pizza Hut restaurants in Canada are permanently adding Beyond Meat’s plant-based sausages to their menus starting Monday.

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About a year ago, the pizza chain’s parent company, Yum Brands, announced an official partnership with Beyond for specialty meat substitutes for Taco Bell, KFC, and Pizza Hut. Monday also marks the official launch of KFC Beyond Fried Chicken in the US. Through the partnership, the restaurant giant is hoping to attract customers who are eating less meat but don’t want to follow a strict vegetarian or vegan diet. Also, Beyond aims to find new customers for its products.

Pizza Hut locations in Edmonton and Toronto tested Beyond Italian Sausage Crumbles last summer. There are more than 450 Pizza Hut locations in Canada, and it is the second market to add a Beyond Meat item to the menu permanently after delivery restaurants in the United Kingdom in July. Domestically, Pizza Hut tested plant-based pepperoni in five US cities this summer, but a nationwide launch has not been announced.

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Canadian customers can add meatless sausage crumbles as a topping for any pizza. A flatbread pizza and an Alfredo pasta dish will also incorporate ingredients. Beyond uses pea protein as its base to mimic the flavor and texture of sausage.

Beyond’s stock is down 42% over the past 12 months, reducing its market cap by $4.34 billion. While the launch of KFC has encouraged some investors, Wall Street is still concerned about the company’s long-term growth prospects and competitive landscape. Last quarter’s weak results hurt confidence in the company, and analysts are more upbeat about the potential of Beyond’s partnership with McDonald’s.

Yum, on the other hand, has seen its stock rise 26% in the same time frame. The company’s market value is nearly nine times that of Beyond.

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