Publicis Raises Full-Year Revenue Forecast After Third-Quarter Growth

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Paris-based advertising company reports 11% growth in quarterly organic revenue and expects 8.5% to 9% growth in 2021

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Publicis cut its projected operating margin from 17% to a little above 17%.

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The company reported an 11% increase in organic growth for the third quarter. Chief Executive Arthur Sadoun said in a statement that Publicis has recovered from the impact of the COVID-19 pandemic, noting that organic revenue in the third quarter was up 5% compared to the comparable period in 2019.

Third quarter organic revenue was up 11% in the Americas, 13% in the Asia-Pacific region and 10% in Europe from a year ago. When compared to two years ago, before the pandemic, organic revenue in the third quarter was up 8% in the Americas and 2% in the Asia-Pacific, while Europe accounted for the remainder.

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The company said its data and technology capabilities in the third quarter benefited from customer investments in digital media, commerce and direct-to-consumer efforts, especially in the US.

In the US, third-quarter organic revenue increased 13% at marketing agency Epsilon and 20% at technology and digital marketing firm Publicis Sapient.

The results show continued momentum for Publicis, as well as the marketing and advertising industry, which faced disruption during the pandemic as customers first stopped spending, then had to navigate fluctuating conditions.

Most brands have resumed their marketing activities, though often with a greater emphasis on digital media and data and analytics to better understand and reach consumers.

For the second quarter, Publicis reported organic revenue growth of 17%.

Alexandra Bruell at [email protected]

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