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Following the Columbine shootings in 1999, NRA chief Wayne LaPierre and the group’s top executives, lobbyists and PR officials reportedly considered canceling that year’s conference, which was to take place in Denver near the shooting site, His ideas got revealed in the process. On the industry and the group’s staunch supporters, an . According to NPR Report Tuesday.

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Audio recordings of the conference call from Time obtained by NPR include Lapierre, the NRA’s chief executive, NRA lobbyist and the group’s first female president, Marion Hammer, and longtime advertising strategist Angus McQueen—who new York Times described As the “principal architect” of the group’s modern image – among others.

In one of the tapes, Jim Land, then secretary of the NRA, is reportedly heard saying The cancellation of the conference, which took place less than two weeks after the Columbine shooting in early May, would have meant “accepting responsibility for what happened”, which PR consultant and Lapierre adviser Tony Makris called “tremendous”. Raised the possibility of s—-head” if the group goes ahead with the annual meeting.

When asked what the industry plans to do, NRA lobbyist Jim Baker reportedly said NPR told the industry “whatever” the gun group asks of them, according to an audio clip shared by a participant who wishes to remain anonymous, NPR said.

When the option of holding a convention without an exhibition hall came up—Baker raised concerns that “children fond of firearms” in an exhibition hall would be a “terrible association”—Lapierre reportedly stated that staunch supporters of the group, Those he describes as “nuts,” are likely to have the highest turnout, while Hammer reportedly said there would be people dressed like “hills and idiots”.

NRA Held A small annual convention, protests broke out in the city after 13 people died, 12 students and a teacher—and more than 20 were injured.

NRA did not return to request for comment Businesshala and told NPR that it is “disappointing that anyone would use obscure sources and ‘mystery tapes’ to promote an editorial agenda against the NRA.”

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