Rolex sales stay strong despite cost of living squeeze

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Watches of Switzerland said sales over the last few months have remained ‘strong’ despite rising inflation, higher interest rates and a slump in the stock market

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retain is facing the worst cost of living crisis in a generation but not all of us are feeling the squeeze equally: the super-rich still have enough cash in the bank to acquire Patek Philippe and Rolex watches, giving a boost to Watches of Switzerland.

The luxury watch dealer said today it is still seeing bumper demand for high-end timepieces despite rising interest rates and inflation, and diving stock prices.

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Watches of Switzerland’s sales jumped by 40% to £1.2 billion in the 52 weeks to the start of May. Sales have remained strong this year despite the outbreak of war in Ukraine and growing fears of recession in the UK and US.

Chief executive Brian Duffy said: “We are pleased to report a strong quarter of 48% growth to finish what was an outstanding year for the group. We have delivered another record year of revenue and profitability.”

The company specializes in brands including Rolex, Tudor, advertised by David Beckham, and Cartier. These companies make watches that can run into the tens of thousands of pounds.

Watches of Switzerland forecast even higher sales in the 12 months ahead despite economic storm clouds on the horizon. It expects sales of £1.45 billion to £1.5 billion, though it cautioned that profits will be either flat or up only slightly.

Duffy said: “Consumer desire for ‘super high demand’ brands (Rolex, Patek Philippe and Audemars Piguet) continues to exceed supply and other luxury watch brands are enjoying exceptionally strong demand and sales. Luxury jewelery demand is also very positive.”

Shares dipped 38.1p, or 3.8%, to 954.4p.

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Credit: www.standard.co.uk /

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