Russ & Daughters to open Hudson Yards location

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This famous New York institution is taking its next big step: a new uptown expansion.

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Russ & Daughters, the iconic eatery on the Lower East Side, has announced the opening of a store north of Hudson Yards.

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The 109-year-old vendor of smoked salmon, whitefish, rugelach and other Jewish delicacies will cut the ribbon at his new 4,500-square-foot counter at 502 W. 34th St., a sit-down dining area and private events space next spring. . The counter will feature hand-sliced ​​take-a-number fish, as well as a glass bagel bakery and a caviar and champagne bar. The branch will be open seven days a week and will offer delivery within Hudson Yards.

“In keeping with the feel of existing Russ & Daughters establishments, this new location will also include hand-painted light boxes, neon signs, original artwork and mouth-watering display cases,” the press release reads.

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It sits at the base of 50 Hudson Yards, which at 2.9 million square feet and 1,011 feet tall is the largest developer-built commercial office building in the area. Other residents of the building will be investment management firm BlackRock and social media giant Meta.

The store is due to open in spring 2023.
Courtesy of Hudson Yards

Russ & Daughters currently owns retail space at the Brooklyn Navy Yard and an original store and cafe on the Lower East Side. (The cafe reopened this July after a two-year closure due to the pandemic.)

“This is a wonderful moment in the history of Russ & Daughters,” Russ & Daughters fourth-generation co-owner Nicky Russ Federman told The Post. “We recovered from COVID and just opened a cafe after 2.5 years. Now we can channel our creativity into bringing the 109-year history of Russ & Daughters to a new place filled with so much energy and hope.”

A glitzy office tower on the West Side would be a stark contrast to Russ & Daughters’ humble history: The business was founded in 1907 by a Polish-Jewish immigrant named Joel Russ, who sold herring from a handcart until he amassed enough in 1914. open a brick store on East Houston Street.

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