The proliferation of delivery services gives customers many options, but it means chaos for busy restaurants that need to manage orders across multiple apps and channels. Many kitchens handle this by connecting multiple appliances at once, one for each app. Clickit wants to save Southeast Asian food businesses from “tablet hell” by aggregating order information from all apps into one platform. Based in Singapore, the startup exited stealth mode with $2 million in pre-seed funding.
The round was co-led by Global Founders Capital and Wavemaker Partners, including Gentry Fund, Afterwork Ventures, Reshape Ventures, Nordstar, Pentas Ventures, Moving Capital, Gojek co-founder Kevin Aluvi, Nasser Daily’s Nusir Yasin, YouTuber Lazar Beam and Radish were involved. Seung-eun Lee, the founder of fiction. Strategic angel investors include executives from Gojek, YouTube and Flash Coffee.
Since its launch seven months ago, Clickit’s SaaS platform, Clickit Cloud, has been used to place orders worth more than $2.8 million across 150 brands in the Philippines, Malaysia, Indonesia, Singapore, Taiwan and Australia.
Users currently include Bistro Group (the Philippine franchise of TGI Fridays, Hard Rock Cafe and Buffalo Wild Winds, Flash Coffee and ghost kitchen startups MadeEats and JustKitchen.
Clickit was founded in 2021 by Christopher Withers, who has considerable experience in the on-demand space – he was previously Vice President of Marketplace at Gojek, Chief Strategy Officer at Bangladesh ride-hailing platform Pathao and launched UberEats in Asia Pacific was.
During the pandemic, Withers moved to Australia to work remotely while in Gojek. He also owned and operated a ghost kitchen.
Withers told TechCrunch that he has always been fascinated by the food delivery space.
He said, “I started my Ghost Kitchen because I’ve always wanted to really experience the difficulties of running a restaurant, rather than envision myself on the back of my laptop or on the back of my laptop, as I’ve used so many of these super apps. Marketplaces have been created,” he said.
During that time, Withers was overwhelmed by the number and cost of platforms, tools, software, ads, and social media that he had to juggle. As a result he wanted to find more effective ways to manage them and launch new brands.
Withers points out that existing F&B software is not suitable for many delivery restaurants and cloud kitchens, and less than 2% of merchants in Asia have their delivery orders integrated with legacy point-of-sale systems. This allows kitchens and staff to place orders on separate apps and devices, which is not only time-consuming, but also leads to missed orders, errors, confusion and general chaos.
“Many operators refer to this as ‘tablet hell,’ and some of our customers have 20+ devices—a whole pantry closet’s worth of real estate—for a single kitchen space!” Wither said.
Clickit differs from legacy POS systems, which were built for single-brand companies, by enabling restaurants and ghost kitchens to manage multiple food brands in different locations and channels on a single device. Features include updating menus in delivery apps, which Clickit is able to do quickly because it has official API contracts with apps like GrabFood, Foodpanda, GoFood and UberEats. It provides on-demand access to historical data analytics (in contrast, many F&B software systems restrict data to time-limited viewing), including daily sales, product mix and channel breakdowns.
Since many restaurants in Southeast Asia often process delivery orders through social media such as WhatsApp, SMS or audio messages, Clickit enables you to add these orders to your order dashboard so that they can be included in its analysis.
If one of Clickit’s customers has additional capabilities and tools, they can sign-up for access to its virtual brand partnerships with creators and consumer brands. Clickit is now working with creators who have a combined following of 38 million in the Philippines and Australia to launch two “Creator Drops” in late 2022. Withers says Clickit is tied to top YouTubers because they have the clout to compete against fast food giants, Marketing. -behaviour.
Clickit’s closest competitors include DeliverRect and Nextbyte, but Withers says he believes a regional startup like Clickit will be successful because it can strengthen API partnerships with major delivery apps.
The startup’s new funding was used to hire 30 people in six countries during stealth mode. It will also use the capital for regional expansion and adding more facilities by building out its engineering team.
In a statement, Paul Santos, Managing Partner at Wavemaker Partners, said, “We see Clickit solving widely unsolved problems for restaurants everywhere, while generating revenue for creators and brands and engaging with fans as a whole. Our vision is to strategically bring together the convergence and only growing trends in the food delivery and producer economy.”