- Salesforce clients will be able to exchange Slack messages with ChatGPT chatbots that can show data from Salesforce.
- New tools drawing on the OpenAI model can compose customer service responses and marketing materials.
- Like Microsoft, Salesforce is pushing the ability for people to review artificial intelligence-generated information before sharing it more widely.
sales force ChatGPT is the latest tech powerhouse to join the mania.
The company said Tuesday it will release software incorporating artificial intelligence to help salespeople, customer service agents and marketers do their jobs. Salesforce is offering Einstein GPT, drawing on technology from OpenAI, which has taken the tech industry by storm since the Microsoft-backed startup opened ChatGPT to the public in November.
Top technology companies are jockeying to capitalize on the surge in interest in generative AI, which can spit out text or other information after learning from a pool of data from across the Internet. These AI models sometimes display inaccurate information, prompting companies that sell to large businesses and governments to proceed with caution.
“We’re moving as fast as we can without compromising a responsible ethical approach,” Clara Shih, CEO of the Salesforce Service Cloud business, said in an interview.
Like Salesforce Microsoft Microsoft is trying to keep the spread of misinformation to a minimum as it brings AI features to its competing Dynamics 365 software. Microsoft Said Users can join a waiting list for the customer service feature, which automatically drafts email messages, after announcing a similar feature for sales representatives last month. Separately, Microsoft is adding OpenAI’s chatbot to its Bing search engine.
One feature Salesforce is rolling out in Service Cloud will be a chat box with technology that can compose an answer to a question based on information already stored in Salesforce. Agents can edit the automatically generated response or press the send button.
Salesforce, which has come under pressure of late from activist investors to become more profitable, has not finalized pricing or timing for the new features. Executives first want to see how things go with organizations enrolled in Salesforce’s pilot program.
Salesforce has taken several steps to keep Einstein GPT’s capabilities from giving people the wrong information. In addition to human agent involvement, the company has narrowed down the area of data that could affect the answer.
Salesforce and Microsoft are both showing off services that can write marketing emails. Microsoft calls the new AI parts of its Dynamics application Copilot.
“It’s not autopilot,” said Charles LaManna, corporate vice president at Microsoft. “It gives me options, but I’m the editor. I choose what goes into the campaign.”
Salesforce is also introducing a new ChatGPT app for Slack that can display information received from Salesforce. OpenAI created the app and has been using it for the past few months, Shih said during a Monday media briefing. A Salesforce spokesperson said people can sign up to be on the Slack app’s waiting list.
Salesforce CEO Marc Benioff is in the limelight. He mentioned AI 14 times in the company’s earnings call last week.
In a statement, Benioff said, “In combination with our data cloud and deeply integrated with Customer 360, including Tableau, Mulesoft and Slack, Einstein GPT will unlock the next level of intelligence and drive digital transformation in our new AI world.” ” new offer.
Shih said Salesforce began working with OpenAI’s language model a year ago, but enthusiasm in the space pushed up the timeline to give customers early access to the new features.
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