The rassroots campaign Small Business Saturday is back for the ninth year in a row, and is set to help London’s local, independent businesses pick up much-needed additional revenue this weekend.
The non-profit initiative, supported by everyone from prime ministers and councils to celebrities, was launched to encourage people to shop local and support enterprises in their communities – from cafes and grocers to tattoo parlors .
A variety of events are held during the day, including festive markets, shows and light-hearted contests for small businesses to join their high street. Many of the UK’s six million small businesses participate.
Last year the event is estimated to have helped SMEs collect £1.1 billion in a single Saturday.
Small businesses have been hit hard over the past 18 months, with thousands closing across the country during the pandemic.
This year’s organizers said it is “especially important” for Londoners to participate and consider spending tomorrow at their doorstep, as small businesses continue to face challenges.
The latest research by SBS found that rising utilities costs and supply chain issues are posing major challenges, while a new survey by Simply Business suggests that nearly one in five SMEs will have a bumper festive business period by 2022. There is no hope of survival without it.
Now they are also expecting less footfall due to the increasing Omicron variant.
“Many are still facing really tough times,” said SBS Director, Michelle Owens CBE.
Mayor Sadiq Khan said: “It is now more important than ever that so many small businesses have faced such a difficult year once again. Join me and the millions of people in London and the UK as we support small businesses. support those who make our communities flourish.”
Organizers say they have seen a “huge jump” in local events in London this year, which is encouraging.
Here we outline some of the events, activities and projects taking place to mark Small Business Saturday in London:
* SMEs across London will offer discounts and promotions
* Barnett’s Small Businesses Join hands with Council for a Fun Shop Window Contest
* There will be local Christmas markets featuring independent traders on Redchurch Street in Putney, Teddington, Islington and Shoreditch
* A Feminist Library Winter Fair is being held on Sumner Road in Pekhham
* Islington Council is working with software firm NearST to help small businesses help them increase footfall. Nearest automatically shows products from stores at the top of Google to people searching near you, then sends them to your store
* Londoners are also being urged to give their favorite small businesses good reviews on social media at any time of the day to help them perform