Nov 15 (Businesshala) – Snap Inc (SNAP.N) said on Monday it has appointed its first head of telecommunications carrier partnership, as the parent company of photo messaging app Snapchat seeks to boost its growth outside the United States. Is.
The Santa Monica-based company has seen steady expansion internationally after improvements to its apps on Android phones, which are more widely used outside the United States than Apple iOS. Now it aims to accelerate growth by partnering with phone carriers in countries like Indonesia and India, where Snapchat recently hit 100 million monthly users.
Anne Laurenson, who joined Snap from Google, will serve as managing director of the global career partnership. The company said it will be based in Paris and will become the first Snap executive to lead a global team from outside the United States.
While at Google, Laurenson oversaw the strategy of developing the Android operating system in Europe, the Middle East and Africa through alliances with smartphone makers and carriers in those regions.
Snap has employed that strategy to grow in India, a major growth market for social media and messaging apps. The company has partnered with top Android phone makers in the country like Samsung and Oppo to pre-install Snapchat on their phones.
Snap has also struck deals to promote adoption of its cameras and augmented reality features. Google and Indian telecom firm Jio have integrated Snapchat’s lens into their recently launched smartphone JioPhone Next, which can overlay visual effects on photos and videos.
Indonesian telecommunications carrier Indosat Ooredu partnered with Snap earlier this year to launch a program to help brands and content creators use AR features.