Snap launches in-app tool on drug dangers following fentanyl deaths

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October 7 (Businesshala) – Snap (SNAP.N) is launching an in-app tool to educate users searching for drug-related keywords on Snapchat about the dangers of drugs and help keep teens safe. Tool is working on a tool for parents to do. service, the company said on Thursday.

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The announcement follows a public safety warning from the US Drug Enforcement Administration (DEA) last week about a rise in counterfeit prescription pills containing fentanyl and methamphetamine often sold on social media and e-commerce sites. was given.

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DEA chief Anne Milgrim said in a recent interview with NBC News that social media companies are not doing enough to stop the problem.

Social media companies, including Facebook, the world’s largest social network, are under scrutiny by lawmakers over their impact on the safety and well-being of young users.

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Snap, which faced protests this summer at its headquarters from parents whose children died after ingesting counterfeit pills, said last year it developed its own team that works with law enforcement to improve response times. Handles requests.

It had also worked to improve its proactive detection capabilities to remove drug dealers from the platform.

“We’ve heard devastating stories from families affected by this crisis, including those who purchased fentanyl-laced counterfeit pills from drug dealers on Snapchat,” Snap said in a blog post on Thursday. “We will work tirelessly to do better and do more to keep our community safe.”

Snap said it has developed a video ad campaign and a new filter to raise awareness about the dangers of fentanyl and counterfeit pills.

“Our first priority was to warn children that these counterfeit pills have flooded the US market,” said Ed Ternan, whose son died last year from taking a fentanyl-laced pill he bought from a dealer I found on Snapchat, and Whose organization Song for the non-profit Charlie is now working with the company.

A Snap spokesperson also said it would host a summit this month to improve lines of communication with law enforcement officials.

Reporting by Elizabeth Culliford; Editing by Kenneth Lee and Richard Pullin

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