Starbucks and Amazon are opening cashierless coffee shop in Manhattan. Take a look inside

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  • Starbucks is opening a pick-up cafe with Amazon in midtown Manhattan that uses the retail giant’s cashierless technology.
  • This is the latest step in Starbucks’ strategy to update its store footprint to meet changing consumer habits.
  • The first Starbucks pickup with an Amazon Go location opens Thursday at 59th Street in New York City between Park and Lexington Avenues, and two more are planned next year.

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Starbucks is opening a pick-up cafe with Amazon in midtown Manhattan that uses the retail giant’s cashierless technology to attract busy consumers who want to buy coffee or grab a quick snack.

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The partnership with Amazon is the latest step in Starbucks’ plan to optimize its locations for consumers’ new habits. About a year and a half ago, Starbucks announced that it was accelerating plans to reform its US footprint, driven by the pandemic’s sudden change in how consumers want to buy and drink their coffee. In addition to closing more than 400 stores in 18 months, the strategy included opening more pick-up locations in dense urban markets and installing walk-up windows and double drive-thru lanes in suburban areas.

The first Starbucks pickup with an Amazon Go location opens Thursday at 59th Street in New York City, between Park and Lexington Avenue, with a flag waving both companies’ logos. The Seattle-based companies plan to open at least two more locations simultaneously next year. The second cafe will also be in midtown Manhattan, located at 40th Street and 8th Avenue in the New York Times Building.

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“It’s a proof of concept that we’re both learning,” said Katherine Young, senior vice president of global growth and development for Starbucks.

Young declined to provide further details about how long Starbucks and Amazon have been working together.

a look inside

When customers enter the new store, they’ll see a counter to pick up pre-ordered drinks using the Starbucks mobile app. A digital screen hanging above the counter shows which orders are still being placed by the barista.

To take advantage of the convenience of Amazon Go technology, customers need to use an in-store code from the Amazon app, insert their credit card or the palm of their hand – if they are already registered. with amazon one, A kiosk near the entrance allows customers to join Amazon One by inserting a credit card and scanning their hand.

Starbucks employees are around to assist customers as they enter, although some consumers may already be familiar with the technology. Amazon already operates a handful of Go stores within Manhattan, with a new cafe just a few blocks away.

Shelves and refrigerated displays in the Amazon Go Market section of the store feature a variety of food options, including Starbucks classics, premade salads and sandwiches from Amazon Kitchen, and items from local favorites like Dominique Ansel, Ess-a-Bagel, and Magnolia Bakery. The store also sells items typically found in convenience store checkout lines, such as protein bars and packs of gum.

Amazon Go technology means customers won’t need to check out at a cashier to make a payment. Instead, scales, cameras and shelf sensors tally up customers’ totals and charge them when they leave the store.

“You don’t have to stop in line and wait to pay,” said Dilip Kumar, Amazon’s vice president of physical retail and technology.

In addition to the food display there is seating, large booths for meetings and single dining booths for customers who are working or studying remotely. They can order refills for their coffee through the Starbucks app or with the barista at the counter.

“We have designed this experience to meet the needs of people as they go about their day,” Kumar said. “Sometimes you’re in a hurry, someday you have more time.”

The location will have longer hours than a typical Starbucks cafe, open until 10 p.m. on weekdays and 9 p.m. on weekends.

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