Starbucks selling its cold-pressed juice brand to focus on stores

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Starbucks Corp. is selling its cold-pressed juice brand, as the company focuses on its coffee-drink business and revamps its stores and Relationship with your cafe staff Under interim chief executive Howard Schultz.

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Fresh-food maker Bolthouse Farms Inc. said it has agreed to acquire Starbucks’ Evolution Fresh line of juices, which are currently sold at Starbucks cafes and supermarkets. Terms of the deal, which Bolthouse said was expected to close later this year, were not disclosed. Starbucks said the financial implications of the deal were not expected to materialize.

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For Starbucks SBUX,
-0.95%,
The deal comes as Schultz directs more investment toward the coffee giant’s cafes and baristas. Schultz, longtime Starbucks leader who returned in April His third term leads the seriesSaid that the company needs to improve, to better handle the increased demand Cafe Experience for Customers and Baristasand increased communication between workers and executives.

Starbucks said it believes Bolhouse Farms has the beverage-industry experience to help Evolution Fresh grow, and shares Starbucks’ priorities for growing the brand and its employees.

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An expanded version of this report appears on WSJ.com.

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