Startups building businesses with DevOps tools for existing sales platforms

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The growing market for sales tools has given rise to a curious cottage industry: DevOps startups specifically target software used in sales and marketing functions.

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(Here, “DevOps,” refers to tools that automate processes between software development and IT teams.) This has become a flourishing field in its own right, with vendors selling DevOps platforms for software, Including Salesforce, which makes it easy to integrate sales technology into the company. current workflow.

But wait, you might say: Wasn’t sales software promising to reduce the need for custom coding to accomplish sales-related tasks? Well, yes – up to a point.

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Take Salesforce for example. Built to be a customer relationship management platform, it evolved over time into a development platform – but without the many components needed to adapt it to the particular needs of organizations.



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