Customer Relationship Management
Business
Customer Experience Is Getting Worse
Consumers' perceptions of companies and government departments have improved due to supply-chain delays and staff shortages. This is according to Forrester Research Inc....
Business
The CIO Brief Gets Bigger—This Time to Focus on Customers
Long the guardians of a business's internal IT, CIOs are increasingly getting involved in the customer-facing services that became vital in the pandemic...
Business
Zappos Names Amazon Executive as Its First CMO
Ginny McCormick joins from Amazon, Zappos's parent company. Her appointment comes amid a marketing reorganization at the shoe retailer known for its...
Tech
Home Depot Revamps Tech Leadership With Focus on Customers
The company's veteran CIO is shifting into a newly created role dedicated to customer experience technology, which helped drive sales during the pandemic...
Business
White House Presents Plan to Fix Federal Customer Experience
The Office of Management and Budget's “life experience” initiatives aim to redesign how people navigate the bureaucracies of multiple agencies Government staff...