Influencer marketing is the latest development to shake up the digital marketing landscape. Once an experimental channel, it has grown rapidly in recent years, reaching $6.5 billion this year, and is expected to reach $10 billion by 2020. Now that marketing is a mainstay of organizations, figuring out how to make the most of it is the key to success. ,
Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are changing the way influencers marketing brands. AI-powered influencer marketing technology helps brands in three key areas: identifying the right creators, recommending impactful workflow steps, and creating more relevant content. As the digital world continues to expand, the real advantage of data science powering influencer marketing is its ability to take into account a lot of data.
Why Brands Should Use AI Influencers in Digital Marketing?
When it comes to AI Influencer Marketing, there are many reasons why brands should be using it, here are the top four reasons.
Evaluate influencer performance
One of the many uses of AI in influencer marketing is the evaluation of influencer performance. Using natural language processing (NLP), AI can predict how well an influencer will match a brand’s goals in any given campaign. Marketers can use AI to analyze influencers’ personal information and compare data to understand how effectively each influencer is working with brands.
Detect fake engagement and fraud influencers
According to the 2020 Marketing Benchmark Report, which surveyed 4,000 marketing agencies and brands, more than two-thirds of respondents have experienced influencer fraud. The difficulty of finding the right brand influencers is compounded by the problem of fraudsters using bots to increase their social media activity.
Identify and distribute relevant content
Another use of AI in influencer marketing is to identify and serve relevant content. AI can process and analyze the vast amount of data that marketers need to assess the value of certain types of content. In addition, it can provide editorial content recommendations to marketers based on hundreds of source data as well as estimates of content effectiveness relative to the content creator’s target audience.
Determining Campaign ROI
AI can predict ROI through dynamic, targeted (personalized) benchmarking and prediction. It also helps you track each piece of content created as a result of your campaign and analyze various engagement metrics.
AI Influencer Marketing Benefits
So, how does AI impact marketing work and why should you pay attention to it?
Measure influencer performance: After identifying the right influencers for your campaign, the next obvious step is to measure their performance. Measuring the performance of each influencer with the help of artificial intelligence is not as big as it seems. Using artificial intelligence, marketers can evaluate individual influencer positions and collect data to understand how specific influencers engage with brands. It gives marketers the ability to better understand the rise or fall of influencers’ influence on their audience.
Determining the incentives of influential people is another advantage offered by artificial intelligence, which can be quite ambiguous in the end. However, using artificial neural networks (ANNs) powered by artificial intelligence, influencer marketing systems can extract historical data from various influencers and predict the effective incentive level that will best encourage influencers to post. Plus, they can automatically provide this boost when the influencer is most likely to post.
Identify and deliver relevant content: There are tons of content showered on audiences every day. According to research, 95 million photos are posted on Instagram every day. In order not to get lost in the sea of information, brands need to capture the attention of potential customers by identifying the most relevant and meaningful content.
Last but not least is determining campaign ROI: AI influencer marketing allows you to focus on influencer performance, track every piece of campaign content, and measure various engagement metrics. It helps marketers calculate the actual ROI of a campaign and understand its impact on revenue.
Examples of AI Influencers Marketing
There are dozens of influencers on all the platforms out there on the web, one of whom is more famous than the other. Many of them are willing to collaborate with big brands to express their thoughts and feelings. So, what is an AI Influencer? Let’s look at some examples to shed some light on this.
The most famous AI influencer today is Mikaela Sousa, aka Lil Mikaela, the foreign schoolgirl. Leela currently has over 3.1 million followers on Instagram and over a thousand posts. In less than a year, Mikaela’s growth has attracted thousands of new followers.
In advertising, he is the most commonly used CGI avatar for brands around the world. She was the first virtual influencer to work on CGI-rendered advertising campaigns, impersonating a digital supermodel and a real supermodel.
Like other virtual influencers, Bermuda has established herself as a robot woman. She is creating history in the world of music. The truth is that their mission is to change the world by inspiring entrepreneurs to make their dreams come true at the intersection of beauty and technology. She encourages women to spend more time in careers in robotics, engineering and other fields.
Lil Wavi is another related “fake” AI influencer that has been prominent on the same platform since March 30, 2018. He seems laid-back, the kind of guy who eats all your food and follows you, then comes back and asks. For money. He is known for his YouTube channel where he posts most of his content.
Tools Used for AI Influencers Marketing
The decision to invest in influencer marketing is a no-brainer. But if you don’t have the tools to help, you’ll struggle to gain traction:
Find influencers and build lasting relationships Reach bloggers and content creators you’d like to work with, follow conversations in your industry that include discussions about your brand and influencer marketing campaigns, create content and share with your influencers Copy and target marketing campaigns for outreach Here are the 5 best influencer marketing tools for those needs.
BuzzSumo is one of the most popular influencer search tools available. It allows users to:
View “critical metrics” from millions of Twitter influencers, uncover competitive strategies, and see who is promoting their content. Filter and identify creators based on their permissions Identify and analyze the best Facebook pages, including competing pages
Avario is a brand monitoring tool that tracks mentions of your brand across the web and social media. features include:
Continuous monitoring (in any language or location) so you can see real-time mentions of your brand or selected keywords Boolean search that alerts only the most relevant mentionsAvario Lead Generation & Social Selling provides an inbox that lets you interact by reach Allows you to sort the most visible and impactful discussions, including sentiment analysis and white label reporting
3. Group High
Grouphigh is a powerful content marketing tool that claims to have the largest and most accurate blog database in the world, which is invaluable for blog distribution. Features of GroupHigh:
A powerful blog search engine that helps you find the publishers that distribute their content widely and have the greatest reach on their respective platforms. Site research tools to find CRM, SEO, blogging, and website metrics to help you build influencer relationships Brand mention tracker, which includes mentions from your influencer marketing campaigns
Content and copywriting play an important role in any marketing strategy. Influencer marketing strategies are no exception. Jasper, the AI-powered writing tool, offers a number of templates to help you create all kinds of effective copy with just a few inputs about your topic. For example, use:
A short social post template for creating engaging content to support your social media marketing strategy A marketing angle and compelling bullet point template that you can write copy for your affiliate program landing page (or sell a product or service if Whether you are a colleague or influencer yourself) an AIDA Framework template where you can write compelling outreach messages to the influencers you want to work with
Hunter is essential if you want to manually create a list of influencers to contact. Or if you get content from any blogger or content creator who can be a good partner. With Hunter you can:
Find author email addresses in seconds with the Hunter Chrome extension Use the domain search feature to find email addresses of people at a specific company, which is useful when you’re targeting company decision makers rather than individuals. Confirm the email to make sure your message has been sent to the right person
AI Influencer Marketing is Changing the Game
Artificial Intelligence (AI) is rapidly entering the influencer marketing industry. In the past, companies had to select influencers based on numbers that only showed follower engagement, follower count, and potential placements. Those days are over.
But does AI Influencer Marketing work?
The AI-powered Influencer Marketing Platform will help uncover real-world insights about the target audience and brands. A more scientific approach will improve campaign performance and help attract new customers. Features powered by Artificial Intelligence and Machine Learning techniques in Finance and Marketing provide accurate and transparent insights to effectively generate Reliable Return on Investment (ROI).
The future of influencer marketing will flourish with artificial intelligence algorithms. The best results will be provided if a combination of different algorithms works in parallel with humans. This will ensure effective campaigns for the brands.
Ghia Marnevic writes about topics related to eCommerce, retail and digital marketing.