But even though the number of CEOs planning price increases continues to rise, the rate of increase appears to be slowing. For example, in July 2022, only 21 percent of CEOs reported/considered increasing prices by 4.9 percent, while 37 percent reported increasing prices by 7.5 percent or more.
Skip ahead six months, and the figures reverse—only 20 percent of CEOs say they are increasing prices by 7.5 percent or more, while 39 percent report price increases of 4.9 percent and less.
Price Variation by Size and Industry
According to our poll, companies with $50 to $99.9 million in revenue are the least likely to see CEO pay increases, with only 71 percent considering a raise or increasing prices to any extent. All CEOs of companies with $1 billion or more in annual revenue said they have raised prices or plan to raise prices.
The data shows that smaller companies with less than $10 million in revenue are the most likely to implement or consider a steep price increase. One-third of CEOs of small companies reported raising prices or considering a price increase of at least 7.5 percent, compared to only 14 percent of CEOs of small- to medium-sized companies with revenues of $25 to $49.9 million who reported Said so.