Turkish delivery company Getir launches U.S. operations

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ISTANBUL (Businesshala) – Turkey’s ultrafast grocery-delivery company, Getir, said on Thursday it has started operations in the United States to gain a foothold in the world’s biggest retail market, just months after expanding into Europe.

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Getir’s founder and chief executive, Nazim Salur, told a news conference that the company began operations in Chicago on Thursday and plans to expand to New York and Boston.

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Getir is a leader in startups that have prospered during the pandemic. It attracted nearly $1 billion in three back-to-back funding rounds this year, as its valuation grew from $850 million to more than $7.5 billion.

“Just like every basketball player dreams of playing in the NBA, a startup dreams of playing in America,” said Salur. “We Want to Succeed in America”

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Founded in 2015, Istanbul-based Getir invented a range of 10-minute delivery for customers ordering by smartphone app, with riders exiting neighborhood warehouses stocking essential groceries.

With investor interest in the nascent industry peaking, the company ventured out of Turkey in January to launch its rapid “last mile” freight delivery service in the UK.

In the past nine months, it has expanded to eight European countries, including France, Germany and Spain.

The coronavirus pandemic has been a boon for instant delivery firms including German companies Gorilla and Flink as consumers avoid local stores and have become accustomed to shopping by app.

The fast-delivery model is attracting interest not only from venture capital funds but also from traditional retailers because it is suitable for single-item impulse buying — which is very attractive to consumers — as opposed to long-list grocery shopping.

Getir’s latest funding round was led by existing investors including Tiger Global and Sequoia Capital, which were joined by Silver Lake, Disrupted and Mubadala Investment Co.

Reporting by Can Cesar and Ebru Tunke in Istanbul Additional reporting by Ali Kukukgokmen in Istanbul Editing by Ellen Hardcastle, Jonathan Spicer and Matthew Lewis

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