Twitter ‘cannot become a free-for-all hellscape,’ Musk tells advertisers

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  • Billionaire Elon Musk sought to reassure advertisers of his intentions to buy Twitter on the eve of his deadline to close the acquisition and avoid a new court date.
  • The Wall Street Journal reported that many advertisers are concerned about its projected plans to reduce content moderation and potential conflicts of interest.
  • Musk wrote in a tweet, “The reason I acquired Twitter is that it is important for the future of civilization to have a normal digital town square where a wide variety of beliefs can be debated in a healthy way without resorting to violence. “

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on the eve of his deadline to achieve Twitter To avoid a new court date, billionaire Elon Musk sought to reassure advertisers that the platform would not turn into a place that was too uneconomical to spend their dollars.

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“Twitter clearly can’t become a free-for-all hellscape where anything can be said without consequences!” musk wrote In a message on Twitter he posted with the words “Dear Twitter advertisers”.

The statement pushes back fears that some progressives have expressed that Musk-run Twitter will be overrun by hate speech and misinformation as Musk has said he will pull back on content moderation. Musk told advertisers in the note that most of the speculation about why he bought the platform “has been false.”

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“The reason I acquired Twitter is that it is important for the future of civilization to have a common digital town square where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” he wrote. “There is a great danger at present that social media will split into far-right and far-left echo chambers that generate more hatred and divide our society.”

Musk said he “didn’t buy Twitter to make more money. I did it to try to help humanity, which I love.”

Musk said Twitter should be a platform that complies with both country’s laws and “is warm and welcoming to everyone, where you can choose your desired experience however you like.”

wall street journal reported Thursday that several advertisers are concerned about speculation about Musk’s content moderation and potential conflicts of interest with auto advertising, as he is also CEO. Tesla, Some advertisers also feared that they would remove the ad from the platform altogether, the Journal reported.

But Musk expressed confidence in advertising, saying that “advertising, when done properly, can delight, entertain and inform you.”

“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,” Musk said.

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