Twitter exec says there will soon be three types of accounts: official, paid and unlabeled

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  • Esther Crawford said that some originally verified accounts will soon sport an “official” label, while users paying $7.99 per month for Twitter Blue will get a blue check mark.
  • The Twitter Blue subscription service has become a major focus for Musk, who wants the platform to be less dependent on advertisers and generate more revenue from subscriptions.

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Twitter Product executive Esther Crawford revealed details about how the social network’s new verification scheme works on Tuesday following the company’s acquisition. Tesla and SpaceX CEO Elon Musk in late October.

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Some natively verified accounts will soon sport an “official” label, she said, while any user who pays $7.99 per month for Twitter Blue, the company’s subscription product, will sport a blue check mark. It did not specify what would have to be done to achieve “official” status.

Musk, who currently serves as Twitter’s CEO and sole director, has criticized Twitter’s native verification system, which Gives notable users a blue check mark, or verification Likely to be impersonated by bad actors.

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Blue checks were originally intended to verify the identities of government officials, politicians, celebrities, certain journalists, officials, medical professionals and organizations whose identities were verified by the company. Musk himself has benefited from having a Twitter verification check mark. So are myriad journalists, including CNBC.

Historically, blue check marks let other Twitter users know that an account on the social network, and its content, was coming from the person or organization featured on that Twitter profile. At least some users whose accounts had a verification mark had to provide the platform with personal information such as employer information, a phone number, or a copy of their driver’s license for identity verification.

Other social networks, such as Meta’s Facebook and Instagram, have a similar verification system.

Under Musk’s direction, the new Twitter blue check mark will serve as a paying customer badge, yet the company plans to call it “verification.” The subscription service has become a major focus for Musk, who wants the platform to be less dependent on advertisers and generate more revenue from subscriptions.

crawford Specified Identity verification will no longer be required to subscribe to Twitter Blue and receive a check mark from the company, writing:

“Many people have asked how would you be able to differentiate @twitterblue Customers with a blue checkmark and accounts verified as Official, which is why we’re introducing the ‘Official’ label to select accounts when they launch.”

“The new Twitter Blue does not include ID verification – it is an opt-in, paid subscription that offers a blue checkmark and access to select features. We will continue to experiment with ways to differentiate between account types.”

“Not all previously verified accounts will receive the ‘official’ label and the label is not available for purchase. Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and certain public figures.” ” ,

Crawford, director of product management at Twitter, joined the social media company in December 2020 after acquiring her startup, Squad. Since taking over, Musk has become the product leader for Twitter Blue. The team experienced a significant workforce reduction last week, which has impacted its ability to ship a redesigned verification system by November 7. Musk originally set that as a sprint goal. Crawford’s team is now trying to hire some of the employees who received termination notices.

Musk’s plans for a new “verification” system have drawn widespread criticism.

Comedians, influencers and actors including Valerie Bertinelli, Kathy Griffin, Ethan Klein, Sarah Silverman and Rich Sommer all appeared on their verified profiles to change their Twitter display names to “Elon Musk” without indicating that they were using their accounts. was parodying.

Sydette Harry, a technologist and USC Annenberg Civics Media Fellow, told CNBC ahead of the new Twitter Blue launch that the company had problems with harassment, hate speech, misinformation and thwarting impersonation long before Tesla CEO took over. For example, the company has never managed to effectively protect Black and other minority users, especially those who weren’t celebrities or public figures out of the blue.

Regarding the new verification system, he said, “this new method is going to worsen dramatically, because once people pay for verification it takes the problem out of a community moderation problem, which is expected to be a free or Can be done on an ad-supported service. A customer-service problem.”

He also said he is concerned that Musk is focused on US users despite the service’s large international customer base.

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