Twitter expands subscription service to U.S., New Zealand

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November 9 (Businesshala) – Twitter Inc (TWTR.N) is bringing its subscription product to the United States and New Zealand and will include a slew of new features, the social networking site announced on Tuesday, as it seeks to diversify its revenue sources. gives.

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Twitter Blue, which will cost $2.99 ​​a month, will now include the ability to read certain news articles without ads, upload longer videos, and customize the navigation bar in the Twitter app.

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The San Francisco-based company, which makes most of its money selling ads, is eyeing more consistent sources of revenue by selling access to certain features to heavy Twitter users who visit the site for news and current events.

Twitter Blue subscribers can read articles from publications like The Washington Post, USA Today and Businesshala without ads. Twitter said a portion of a user’s Twitter Blue subscription would go to news organizations.

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Subscribers can pin important conversations to the top of the messaging inbox and change the color theme of their Twitter app.

Twitter began rolling out the subscription service in June, first launching it in Canada and Australia. The company declined to say how many customers it has.

Reporting by Sheila Dang in Dallas; Editing by Jonathan Otis

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