Twitter launches Blue subscription service in U.S., offers ad-free access to 300 news sites

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  • Twitter on Tuesday launched its Blue subscription product for users in the US and New Zealand.
  • The company said the feature will be available to Twitter iOS, Android and web users for $2.99 ​​per month.
  • Twitter Blue’s US launch comes with access to ad-free articles from more than 300 US-based news sites, including The Washington Post, Rolling Stone, The Atlantic and Insider.

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Twitter on Tuesday launched its Blue subscription service for users in the US and New Zealand.

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The social media company has been testing the subscription product with Australian and Canadian users since June, but on Tuesday the feature became available to US users for the first time. Twitter Blue costs $2.99 ​​per month for iOS, Android and web users, the company said.

The subscription product includes special features reserved for Twitter power users, such as the ability to undo tweets or customize the Twitter app icon. But Twitter Blue’s US launch also comes with a major addition: access to ad-free articles from more than 300 US-based news sites such as The Washington Post, Rolling Stone, The Atlantic and Insider. A Twitter spokesperson told Businesshala that this does not include access to paid articles from those news outlets.

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With Twitter Blue, the company is attempting to diversify its revenue streams. Advertising makes up more than 89% of Twitter’s revenue, according to third quarter earnings report. The social media company earlier this year set a goal of reaching 315 million monetizable daily active users by the end of 2023 and doubling its annual revenue to $7.5 billion by the end of 2023.

Twitter will pay a portion of its users’ subscriptions to participating news sites based on the content users read. Twitter Blue subscribers can see the impact of their reading habits through a transparency feature that shows how much money went to the news sites they visited.

“We aim to have each site earn 50% more per person than the number of ads shown to that person,” Tony Hale, Twitter’s senior product director, said at a briefing on Monday. “At Twitter, we believe that a great public conversation requires a thriving journalism ecosystem, so with Blue we are striving to enable not only a better Internet for customers but a better Internet for journalism. are.”

Twitter on Tuesday also launched two new features for Twitter Blue users, including the ability to upload videos up to 10 minutes long. This exceeds the two-minute and 20-second limit available to standard Twitter users. Additionally, Twitter Blue users will be able to pin their most important DM conversations to the top of their inbox, making them easier to find.

“What we’re really trying to achieve here with subscriptions is a set of features that we think resonate with power users who want more control,” said Twitter senior director of product Sarah Becpour. Want more customization on Twitter.

The company declined to share how many users have subscribed to Twitter Blue since the service rolled out to Canadian and Australian users in June.

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