Twitter staff flee after Musk’s ‘extremely hardcore’ ultimatum

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The social media giant’s employees announce they are leaving after Elon Musk called for “long hours at high intensity.”

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Twitter is bleeding employees after Elon Musk’s ultimatum to be “extremely hardcore” at work or quit.

On Thursday, some employees tweeted they were leaving after Musk sent an email to employees asking them to promise to work “long hours at high intensity.”

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“Going forward, to create a disruptive Twitter 2.0 and succeed in an increasingly competitive world, we need to be extremely hardcore,” Musk wrote in an internal memo obtained by several media outlets, adding that “only exceptional performance will mean passing score”. “.

“I may be #exceptional, but dammit, I’m just not #hardcore,” former employee Andrea Horst tweeted.

Horst and many other departing employees announced their decision with the hashtag #lovewhereyouworked.

While it’s not clear how many employees are leaving after Musk’s ultimatum, the latest layoffs come as the company’s staff is only a fraction of its usual size after Tesla’s CEO laid off more than half of its 7,500 employees.

“RIPTwitter” and the names of rival social networks, including Mastodon, were among the trending topics on Twitter in the United States when the departure was announced.

Musk, who runs four other companies including Tesla and SpaceX, has sparked controversy over sweeping changes to Twitter since buying the company for $44 billion late last month.

Last week, Twitter was forced to suspend a new $7.99 subscription service after Musk’s decision to drop the platform’s verification policy led to a flood of accounts impersonating others, including fake profiles of former US President Donald Trump and NBA star LeBron James.

The upheaval in the social media giant has prompted big brands like General Motors, Audi, General Mills and United Airlines to put their ads on hold as they seek clarity on the platform’s moderation and disinformation policies.

Earlier this week, Musk told a business forum that he has “too much work to do” after buying Twitter and doubts most people would want to be him.

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