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Twitter revealed its new Live Shopping program that will allow viewers to make in-app purchases from merchants’ websites on Monday blog post, has become the latest social media giant to venture into the emerging world of live-streamed e-commerce.

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NS first time Walmart’s Twitter account will host a live shopping stream Sunday and host a “30-minute variety show featuring electronics, home goods, apparel, seasonal decor, surprise special guests and more” hosted by singer Jason Derulo.

Twitter users will be able to make purchases via the “Shop tab” on the live stream, while a “Shopable Banner” will flash across the top of the screen featuring the goods.

Twitter first announced It plans to enter the e-commerce space in March started piloting Twitter profiles shoppable in July.

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