U.S. states file updated antitrust complaint against Alphabet’s Google

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WASHINGTON, Nov 13 (Businesshala) – A group of US states led by Texas has filed a revised complaint against Alphabet Inc. (GOOGL.O) at Google, accusing the tech giant of using coercive tactics and accusing its already It has been accused of breaking antitrust laws in efforts to promote effective. advertising business.

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The updated allegations are the latest in an onslaught of regulatory scrutiny over Google’s own practices. The tech company faces several lawsuits, including one by the Justice Department for monopolistic practices.

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Earlier this week, Google lost an appeal against a $2.8 billion EU antitrust decision.

The amended US lawsuit filed late Friday in a federal court in New York accuses Google of using monopolistic and coercive tactics with advertisers in its efforts to dominate and out-compete competition in online advertising.

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The lawsuit also highlights Google’s use of a secret program called “Project Bernanke” in 2013 that uses bidding data to benefit its own ad-buying. For example, in a 2015 event, Google reportedly removed the second-highest bids from publishers’ auctions, pooled money in a pool, and then spent that money to raise bids only from those advertisers, who used the company’s Google Ads. The states alleged that otherwise they would have lost the auction.

Neither Alphabet nor the Texas Attorney General’s office immediately responded to requests for comment on the lawsuit.

Reporting by Chris Prentice Additional reporting by Diane Bartz; Editing by Lisa Shumaker

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