BERLIN — Volkswagen AG is set to resurrect the Scout off-road vehicle brand as part of its bid to expand in the USthe world’s most profitable automotive market.
Under the plan, which previously hasn’t been reported, the German company, a minnow in the US but one of the largest auto makers in the world, is planning to launch a new Scout-branded electric sport-utility vehicle and a Scout electric pickup truck.
The board of directors is expected to approve the plan on Wednesday, according to people familiar with the meeting’s agenda. The plan would see Scout operate as a subsidiary of VW in the US alongside other VW brands—Volkswagen, Audi, Porsche, Lamborghini and Bentley.
The move would mark the first time that VW has created a new brand based in the US VW’s leadership hopes the Scout name can help the company break into the hard-fought and highly profitable American market for big SUVs and pickup trucks. VW hopes to eventually sell up to 250,000 Scout-branded vehicles a year in the US, with production set to start in 2026, the people said.
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Credit: www.marketwatch.com /