Volkswagen to revive Scout brand with an electric SUV and pickup

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BERLIN — Volkswagen AG is set to resurrect the Scout off-road vehicle brand as part of its bid to expand in the USthe world’s most profitable automotive market.

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Under the plan, which previously hasn’t been reported, the German company, a minnow in the US but one of the largest auto makers in the world, is planning to launch a new Scout-branded electric sport-utility vehicle and a Scout electric pickup truck.

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VW’s VOW,
-0.52%
The board of directors is expected to approve the plan on Wednesday, according to people familiar with the meeting’s agenda. The plan would see Scout operate as a subsidiary of VW in the US alongside other VW brands—Volkswagen, Audi, Porsche, Lamborghini and Bentley.

The move would mark the first time that VW has created a new brand based in the US VW’s leadership hopes the Scout name can help the company break into the hard-fought and highly profitable American market for big SUVs and pickup trucks. VW hopes to eventually sell up to 250,000 Scout-branded vehicles a year in the US, with production set to start in 2026, the people said.

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VW is one of a number of global companies that are seeking to increase their US exposure as a hedge against political uncertainty in Europe and disruptive Covid-19 lockdowns in China.

An expanded version of this report appears on WSJ.com.

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