Sony Sony has been around for a year,
first released its PlayStation 5 videogame console, and then one crore Already sold out, they are still not widely available to customers.
Due to huge demand, global chip shortages, and various supply-chain issues, they are sold at nearly every retailer, and PS5 consoles are up for sale on reseller sites such as eBay.
For hundreds of dollars more than their original retail price. Microsoft’s MSFT,
New Xbox consoles suffer from similar demand and supply-chain issues
Walmart WMT in the past few weeks,
and Best Buy BBY,
The sought-after PS5’s released in limited quantities, but with a catch: They’re for subscribers only.
Even behind a paywall, PS5 consoles still sold out almost immediately.
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At a cost of $98 per year, Walmart+ gives members delivery discounts and early access to some of Walmart’s offerings; Best Buy’s TotalTech membership gives members additional technical support, product protection, and free delivery for $200 per year; And Amazon’s Signature Prime service costs $119 per year.
Subscribing to these membership programs doesn’t guarantee you a PS5 console, but it does give members first crack at special product-release drops and virtual checkout lines with the hope of securing the console for a retail price of $499.
“They’ve been a hot-ticket item all year, so we encourage customers to sign up for Walmart+ for these gaming consoles as well as our other exciting Black Friday deals,” said Rachel Nipper, Walmart The director of corporate communications told Businesshala.
Walmart is hoping that this method of product release will eliminate error pages for sought-after products like videogame consoles and grow its customer base by keeping its most popular products behind a paywall.
“Last year, the console pages featured on Walmart.com received tremendous traffic, and we expect the same enthusiasm this year. Because of this, we put together different windows to help unlock a smoother online shopping experience. Decided to roll out consoles and all other hot items,” Nipper said.
Walmart wouldn’t say if giving customers early, exclusive access to those types of products resulted in more subscriptions. People who signed up for a free trial of Walmart+ are excluded from videogame-console product releases.
This method of releasing a product will help eliminate “bots” attempting to buy consoles, as only customer accounts can make purchases. Bots are software used to create multiple entries for contests and faster checkout times for particular products. Bots are most commonly used in limited online releases such as shoes, concert tickets and other collectible products – bot software is generally faster than humans at making purchases online.
Representatives for Amazon and Best Buy did not respond to requests for comment on this story.
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“The level of demand by customers for the PS5 is so high,” Sony’s chief financial officer Hiroki Totoki said earlier this year. “We have to look at the global shortage of semiconductors, or we will try to increase our capacity. We are facing difficulties because of this global situation.”
When will PS5 be widely available? Sony says the shortfall likely won’t end until next year.
“I don’t think demand is going to calm down this year,” Totoki said. Businesshala, “And even if we secure much more equipment and produce many more units of PlayStation 5 next year, our supply will not be able to meet demand.”