Lear’s Clasico Grande, $18.95
In recent years, the movement known as Dry January—in which people avoid all alcoholic beverages during the first month of the year—has gained momentum. For that matter, there is the whole concept of mocktails and non-alcoholic distilled drinks (as in “gin” without alcohol). In short, we have become a very restrained-minded world.
And it got us thinking: What if people wanted to get off to a major start to Dry January, and toast the new year in a cool way? Enter Lear’s Classico Grande.
Yes, it is a sparkling drink that mimics the alcoholic type (eg, Champagne or Prosecco) – but without the alcohol. Lyre co-founder and chief executive Mark Livings says his company, which also offers non-alcoholic “tribute” to gin, bourbon, tequila, rum and even absinthe, is a three-year product. The development was the result of testing and sorting the business. strategy. Lyre’s launched in 2019.
So, how do you make bubbly without the booze? And wouldn’t such a drink be called just soda? Livings insists that Lear’s Classico Coda isn’t soda—”it’s completely new,” he says. He explains that the company uses a “proprietary method” of production that involves stopping the fermentation of the grapes. The result, he insists, is “a drink with the typical ‘winemaking’ notes we’ve been looking for.” In addition, lyre layers in natural essences, extracts, and fruit acids to enhance the flavor profile of the sip.
The product has been discontinued since its 2020 release, with Livings saying that Lear has sold more than 100,000 cases to date. The company is “struggling to keep up” with demand, he noted.
what do we think about it
We were ready to make cracks about a non-alcoholic Champagne (or “champlain,” as one of our colleagues referred to it). but guess what? This thing is very tasty. Life is right, there is nothing like soda in it. it is not so sparkling apple cider A traditional go-to non-alcoholic New Year’s sip. Rather, it’s a somewhat drier, more cleverly contrived drink—slightly sweeter, but with a hint of what Livings calls a certain “leavened breadiness.”
Of course, Liar’s Grande Classico doesn’t taste exactly like sparkling wine—and the bottle should actually mimic a prosecco, not Champagne, presentation, according to Livings. The real deal drink—we bought a budget prosecco for comparison—has a bit more dryness and, naturally, an alcoholic kick. But the Grande Classico holds its own as a kind of big drink. And if you want to start the new year with a “pop”, it should be noted that it comes with a cork and opens just like a bubbly bottle of wine.
how to enjoy it
Livings says that Grande Classico pairs well with seafood, cheese, cured meats and fruits. But we think that in itself is fine for the toast of the end of 2021/2022. happy New Year!