Wetherspoons signs 20-year deal with Budweiser in shift from Heineken

- Advertisement -


Jay

De Weatherspoon has signed a new 20-year supply agreement with AB InBev’s Budweiser, marking the end of a four-decade-long arrangement between Pubco and brewing company Heineken.

- Advertisement -

The deal would make Budweiser the largest supplier of Weatherspoon through December 15. (Pubco also recently agreed new deals with BrewDog, Carlsberg Marston and Molson Coors).

- Advertisement -

Budweiser, Stella Artois, Corona and Lef Blonde will then “feature prominently” on the draft at the chain’s 860 pubs, while Heineken’s Strongbow will be replaced by Weston’s Stafford Press Apple.

Heineken will stop supplying Weatherspoon with draft beer, but is discussing the supply of bottled beer.

- Advertisement -

Budweiser’s president, Paula Lindenberg, said the move “provides a great opportunity to invest extensively in the UK’s vibrant hospitality sector”.

Standard has contacted Heineken for comment.

Weatherspoon lost £155 million from July to July after being hit by Kovid. The company has made losses in only three of its 37 years – 1984, 2020 and 2021.

Shares of the firm rose 2.2%, or 20p, to 911.8p this morning.

,

- Advertisement -

Stay on top - Get the daily news in your inbox

DMCA / Correction Notice

Recent Articles

Related Stories

Stay on top - Get the daily news in your inbox